December 19, 2023
A Full Bowl: Post® Consumer Brands’ Most Popular Cereals of 2023 and Other Highlights
What a year it’s been. Our top-selling cereals continue to make breakfast a delight for parents and children alike. And of course, cereal goes beyond the breakfast bowl. We love sharing new recipes and crafts featuring our cereals and peanut butter. In other exciting news, we’ve expanded our offerings to pet food—so the furry members of your family can benefit from the nutritious and delicious food we bring to the table. We’ve also kept things fresh, teaming up with others on fun collaborations and giving-back initiatives.
Our bowl (and heart) is full as 2023 comes to a close. But before bidding the year adieu, let’s take a closer look at this year’s highlights.
Post’s Top-Selling Cereals
The crowd has spoken, and our most popular cereals of 2023 are…
Colorful, crunchy and fun, Fruity PEBBLES™ continues its reign from 2022, winning this year’s popularity contest. These vibrant flakes bring smiles to the breakfast table and beyond. Cereal fans use our Fruity PEBBLES in everything from cakes to crispy rice treats to crafts. Stock up at a store near you.
Crispy flakes and crunchy oat bunches are a dynamite combination that has kept Honey Bunches of Oats® in our Top 5 list for years. This time around the sun, Honey Bunches of Oats® with Almonds edged out its Honey Roasted counterpart, confirming our fans just can’t get enough of that sweet, almondy crunch.
A true crowd pleaser, Honey Bunches of Oats® Honey Roasted has just the right amount of sweet and crunch. With each serving packing 14g of whole grains and 10 essential vitamins and minerals, you’re sure to leave the breakfast table satisfied and ready to take on the day.
Chocolate in the morning? Yes, please. It’s simply a joyful way to start (or end) a day. That’s why Cocoa PEBBLES™ has been a fan favorite for half a century. Times might change, but our collective love of chocolate hasn’t.
Rounding out our top 5 is another family fave—Malt-O-Meal® Fruity Dyno Bites. These colorful flakes are big in flavor but easy on the wallet. The large, freshness-sealing bags last a LONG time. Plus, they’re gluten-free, so more cereal fans can enjoy a bowl full of fruity fun.
Top 5 Recipes Made with Post Cereals
Our fans’ love for Post® cereal goes beyond the bowl—cereal can be used in treats, casseroles, baked goods and so much more. The following were our most popular recipes in 2023:
You really can’t go wrong with this classic muffin—for breakfast, for snacking or for dessert. They’re a great source of whole-grain wheat and bran, so you can feel good serving them to the family.
Hearty and warm, this is a go-to recipe for chilly winter days. All you need is Grape-Nuts®, milk and a microwave to craft this comfort dish. Add toppings like fruit, peanut butter or honey to make it even more of a treat.
Why buy from the store when the homemade (and clearly superior) version is so simple? Using just a few wholesome ingredients you likely have in the pantry, it’s no wonder these handy bars have been such a hit.
Who doesn’t love a good rice crispy treat? This take on a well-loved classic amps up the fun with Marshmallow Fruity PEBBLES™ cereal. A riot of color and fruity flavors make this a go-to treat for any joyous occasion.
With tender bites of apple and just the right amount of spice, customers like you turn to these apple raisin bran muffins again and again—in the fall, around the holidays and, really, any time of year.
Introducing Pet Food to Our Lineup
We’ve expanded our product offerings to provide delicious options for the four-legged members of your family. You love them like family, so we’re helping you feed them like family. Our new pet food brands include the following:
We all want our pets to live their healthiest, happiest lives. That’s why we use only high-quality ingredients in our Nutrish® dog and cat food and treats.
Nature’s Recipe® dog food is carefully crafted using wholesome ingredients with no added corn or wheat. Dogs love the taste, and you’ll love the price.
Your cat should make the most of each and every one of its nine lives. And that starts with complete and balanced nutrition. From dry food to wet food to treats, you’ll find nothing but the best for your feline in our product lineup.
A combo so right it’s in our name. Kibbles ‘n Bits® dog food pairs crunchy kibble with tender, meaty bits. Available in a variety of flavors, your dog will enjoy each and every bite.
There’s gravy and then there’s good gravy. Once your pets are on this gravy train, there’s no looking back.
Also on Our 2023 Highlight Reel
We know mornings are a busy time, and a frozen waffle featuring the same fruity and cocoa taste PEBBLES™ fans know and love just made sense. No-fuss and delicious? You’re welcome.
We proudly celebrated women who rock with a limited-edition Berry PEBBLES™ cereal. This special release featured Wilma and Pebbles Flintstone and Betty Rubble on the cover and showcased four female pioneers on the back of the box.
We had a ton of fun marking Disney’s 100 Years of Wonder. Confetti-cake flavored cereal, boxes featuring beloved Disney and Pixar characters and Mickey Mouse ears-inspired cereal pieces were just a few of the ways we celebrated.
It’s been a fun and fulfilling year. And we’re already dreaming about what’s next—the next collaboration, the next flavor, the next way to give back. Dreaming up new ways to spread joy at the table and beyond is what fuels us.
Cheers to another year making big dreams a reality!
THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera. (s23)