Introducing the new cereal nutrition label
You may have noticed a few changes on nutrition labels lately, including on your favorite Post Consumer Brands cereals. Updated U.S. Food & Drug Administration (FDA) labeling requirements, paired with our research to understand what cereals consumers want, have led to the more user-friendly Nutrition Facts panel that you are seeing on our packaging today.
The new label may not seem all that different at first glance, but key changes were made to make it easier for you and your family to make informed food choices.
For example, we know that many cereal eaters are moving beyond just adding traditional cow’s milk and are now eating it dry, with yogurt or with nondairy milk. Thus, we removed the “with milk” column from our Nutrition Facts panel to better reflect current cereal-eating habits. You will see this, along with a number of other important updates, now reflected on our packaging.
Reading the new nutrition facts label
We have created the graphic below to make it easier for you to see what’s new on our Nutrition Facts panel. Highlights include: