Introducing the new cereal nutrition label

You may have noticed a few changes on nutrition labels lately, including on your favorite Post Consumer Brands cereals. Updated U.S. Food & Drug Administration (FDA) labeling requirements, paired with our research to understand what cereals consumers want, have led to the more user-friendly Nutrition Facts panel that you are seeing on our packaging today.

The new label may not seem all that different at first glance, but key changes were made to make it easier for you and your family to make informed food choices.

For example, we know that many cereal eaters are moving beyond just adding traditional cow’s milk and are now eating it dry, with yogurt or with nondairy milk. Thus, we removed the “with milk” column from our Nutrition Facts panel to better reflect current cereal-eating habits. You will see this, along with a number of other important updates, now reflected on our packaging.

Reading the new nutrition facts label

We have created the graphic below to make it easier for you to see what’s new on our Nutrition Facts panel. Highlights include:

Serving size

Some cereal serving sizes have been increased to better reflect the amounts people are actually eating. Serving sizes are calculated based on the density of the cereal, and there are three serving size options for ready-to-eat cereal under the new FDA guidelines.

In addition, the serving size information is now in bold print for easier reading, and it will feature both common household measures, such as a cup, as well as the weight of the serving in grams.

Calories

The type size for “calories” has been increased and highlighted in bold to make the information more prominent and easier to locate and read.

Sugars and added sugar

There will now be two lines on the label dedicated to sugar. One lists the product’s total sugars (including naturally occurring sugar, such as in raisins); the other shows added sugars for easy comparison and differentiation.

Daily value

The daily values for key nutrients such as sodium, dietary fiber and vitamin D have been updated to reflect current dietary guidelines and new scientific research, and the “% Daily Value” footnote has changed to better explain what daily value means.