You may have noticed a few changes on our nutrition labels lately, including on your favorite Post Consumer Brands® cereals. Updated U.S. Food & Drug Administration (FDA) labeling requirements, paired with our research to understand what cereal-lovers want to know about the nutritional value of their breakfast, have led to the more user-friendly Nutrition Facts panel that you see on our packaging today.
The new label may not seem all that different at first glance, but key changes were made to make it easier for you and your family to make informed breakfast choices.
We know that many Post fans are moving beyond the traditional way of eating cereal with regular milk. Consumers are now eating it dry, with yogurt, or with non-dairy alternatives such as almond milk, oat milk, soy milk, and more. Thus, we removed the “with milk” column from our cereal Nutrition Facts panel to better reflect current cereal-eating habits. You will see this, along with a number of other important updates, now reflected on our packaging.
Reading the new nutrition facts label
Our graphic below will make it easier for you to see what’s new on our Nutrition Facts panel. Highlights include:
Some cereal serving sizes have been increased to better reflect the amounts people are actually eating. Serving sizes are calculated based on the density of the cereal, and there are three serving size options for ready-to-eat cereal under the new FDA guidelines.
In addition, the serving size information is now in bold print for easier reading, and it will feature both common household measures, such as a cup, as well as the weight of the serving in grams.
The type size for “calories” has been increased and highlighted in bold to make the information more prominent and easier to locate and read.
Sugars and added sugar
There will now be two lines on the label dedicated to sugar. One lists the product’s total sugars (including naturally occurring sugar, such as in raisins); the other shows added sugars for easy comparison and differentiation.
The daily values for key nutrients such as sodium, dietary fiber and vitamin D have been updated to reflect current dietary guidelines and new scientific research, and the “% Daily Value” footnote has changed to better explain what daily value means.
To learn more about the changes to the Nutrition Facts Label, you can visit the FDA website.