Post frequently asked questions
Have questions about our cereals and products, nutrition information and ingredients, or company policies? You’re in the right place.
Product Information, Nutrition, & Availability
Corporate Social Responsibility
Enjoying Your Cereal
MOST POPULAR QUESTIONS
- What are some examples of Post’s innovative cereal packaging?
When was cereal invented?
The first ready-to-eat cereal was invented in 1863. Post made its first breakfast cereal in 1895.
Who owns Post Consumer Brands?
Post Consumer Brands is a business unit of Post Holdings Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Today, Post Consumer Brands, headquartered in Lakeville, Minnesota, is the third largest cereal company in the United States.
Who created Post® cereal?
C.W. Post created the first Post cereal products in 1895.
Where is Post Consumer Brands headquartered?
Post Consumer Brands in headquartered in Lakeville, Minnesota.
When was Post Cereal founded?
Post Consumer Brands exists today thanks to two innovators who never met but had one thing in common: a vision that changed the cereal industry and paved the way to make breakfast better. C.W. Post founded the Postum Cereal Company in 1895 and John Campbell Founded the Malt-O-Meal® Company in 1919. These two companies formed Post Consumer Brands in 2015. Discover Post’s timeline on our history page.
What was the first Post cereal?
Grape-Nuts® cereal was one of the first ready-to-eat cereals created by C.W. Post in 1897.
What stores carry Post Consumer Brands cereals and products?
You can find Post cereals in most major retailers where groceries are found. Use our product locator to find Post cereal in a store near you.
- What is the most popular Post cereal?
What cereals does Post make?
Post Consumer Brands has a broad portfolio of products spanning all segments of the category — from iconic household name brands, like Fruity PEBBLES™ cereal and Honey Bunches of Oats® cereal, and value ready-to-eat cereals, like Malt-O-Meal® cereal varieties, to natural/organic and hot cereal varieties. Find all our products on our brands page.
Where can I find Post Holdings Inc. investor information?
View the Investor Relations.
Does Post Consumer Brands offer tours of its plants or manufacturing facilities?
Unfortunately, for both safety and security reasons, we are unable to offer plant tours.
Will Post Consumer Brands make a product or monetary donation to an individual or organization?
Each year, Post Consumer Brands receives requests for donations of products and financial support. While we would like to contribute to every worthy cause, our funding is limited to organizations that support the interests of children and families in the communities where our employees work and live.
Post Consumer Brands does not fulfill individual requests for product donations.
Does Post have any job openings?
We have locations across the country, and our opportunities change often, but if you are willing to work hard and want to feel free to be your best, find your next opportunity.
Product Information, Nutrition, & Availability
What are some innovations Post has driven in the cereal industry?
Post has introduced a variety of unique cereals and snacks to the industry. One of Post’s newest cereal brands, Sweet Dreams™, is the first cereal created to support a healthy sleep routine. Other exciting cereal innovations include Honey Bunches of Oats Granola Chips, your favorite flavors of Honey Bunches of Oats granola in a snackable, mess-free form, and Fruity PEBBLES™ Crisps – a scrumptious cereal snack that makes for the perfect on-the-go treat!
Post has also driven exciting cereal industry innovations outside the bowl. C.W. Post was the first person to use product sampling and coupons to market cereal products. PEBBLES™ was the first breakfast cereal to license a cartoon character as a mascot!
What is cereal?
Cereal is a popular American breakfast staple made from grains like wheat, oats, rice, or corn. Grains are poured into a hopper or mixing kettle, followed by adding delicious flavors, vitamins, and extra ingredients like nuts, fruits, or marshmallows. Cereal is most commonly enjoyed by the bowl with dairy or non-dairy milk, but also makes a great mid-day snack and is a secret ingredient in many delicious recipes.
Learn more about how cereal is made, its nutritional information and benefits, and more by viewing our Cereal Nutrition and Production Information page.
What is BHT in cereal?
BHT is an antioxidant that protects the freshness and flavor of the cereal.
Food safety is our highest priority. Products containing BHA and BHT have been recognized as safe by the FDA and Health Canada. Very small amounts of BHA/BHT are added to some of our products or carton liners as a preservative. BHA and BHT are always labeled clearly on all products that contain them. We understand that there are many factors you may consider when purchasing a product. We are committed to providing families with a variety of products to meet their dietary preferences.
Do you have grain-free or keto-friendly cereal choices?
Yes! Check out Incredi-Bowl™ cereal, a grain-free keto-friendly breakfast cereal option that’s high in protein. Incredi-Bowl comes in all your favorite flavors and forms (puffs, hoops and flakes!) and can help you reach your nutritional targets.
How are Post breakfast cereals made?
Post Consumer Brands uses seven different technologies to make breakfast cereal — bakery, milled and flaked, direct expansion, shredded, sheeted, gun puffed and hot. Watch our How Cereal is Made video series to explore our products’ journey from field to bowl.
Which Post cereals and products are gluten free?
You can search for current gluten-free products by using our product filter. Post Consumer Brands manufacturing plants follow strict food safety protocols, including good manufacturing practices, cleaning procedures, and separation of ingredients. We test our products to ensure that our gluten-free products meet the FDA definition and standard for the gluten-free label.
Read the ingredient statement each time you purchase a product to ensure no changes have occurred. Please look for the ‘Gluten Free’ burst on packages at your favorite stores.
What Post cereals are whole grain?
Use our cereal and product search page to find Post products that contain whole grains.
What Post cereals are vegetarian?
Most of our breakfast cereal products are vegetarian, excluding those containing gelatin, and many may be considered vegan, but not necessarily labeled this way. Please refer to the ingredients list on the Nutrition Facts Panel for the most up-to-date information.
What Post cereals are vegan?
Most of our breakfast cereal products are vegetarian, excluding those containing gelatin, and many may be considered vegan, but not necessarily labeled this way. Please refer to the ingredients list on the Nutrition Facts Panel for the most up-to-date information. To be certain a Post® cereal is vegan, check its packaging for a label.
Here are some common animal-derived ingredients to look for:
- Vitamin D3
What Post cereals are soy free?
We understand and share the concerns expressed by consumers who are affected by soy allergies. Food-allergic consumers should rely on our package ingredient labels for the most accurate information on a product. If a product contains any soy, it will be clearly listed in bold print immediately following the ingredient declaration.
What Post cereals are nut free?
We understand and share the concerns expressed by consumers who are affected by nut allergies. Food-allergic consumers should rely on our package ingredient labels for the most accurate information on a product. If a product contains any tree nuts or peanuts, it will be clearly listed in bold print immediately following the ingredient declaration.
What is fortified cereal?
Fortified cereal contains added vitamins and minerals, in addition to any naturally occurring vitamins and minerals.
- What happened to Alpha-Bits® cereal?
What cereal has the most fiber?
Use our cereal and product search page to find Post products that contain a good source of fiber or an excellent source of fiber.
What are the main benefits of Post’s breakfast cereals?
Post Consumer Brands has something for everyone, with the broadest portfolio of cereals in the industry. There are more than 200 varieties of Post products that meet a wide range of consumer needs, including taste, value and health. Use our cereal and product search page to find a product you’ll love.
What is Post’s allergy labeling policy?
We understand and share the concerns expressed by consumers who are affected by food allergies. Food- allergic consumers should rely on our package ingredient labels for the most accurate information on a product. If a product contains any of the FDA major nine allergens (eggs, milk, peanuts, tree nuts, fish, shellfish, soy, sesame, or wheat), it will be clearly listed in bold print immediately following the ingredient declaration.
Are Post cereal products Kosher certified?
Many of our cereal products are Kosher certified.
Additionally, if the product you’re interested in is Kosher certified, its packaging will reflect its certification status and category. Kosher certifications may change over time, so the best way to determine a product’s Kosher status is to look at the front of the package. Our product packages will always reflect the most current information.
What is the best way to store your cereal products?
We recommend that you keep our cereals tightly closed, in a cool, dry place.
Is it safe to eat Post cereals after the ‘Best if Used By’ date has passed?
Yes, it is safe, but since the flavor will change as the product ages, we recommend that you purchase a new package.
How do I read the code date on my Post Consumer Brands cereal package?
All Post Consumer Brands products have a code (or “Best When Used By”) date on the package. For example, if the code date reads “MAR 03 22,” the corresponding “Use By” date is March 3, 2022. The product should be enjoyed by this date.
By referring to the Best When Used By date you can be sure the product you’ve chosen is at peak freshness at the time of purchase and for a reasonable period of time thereafter, when stored unopened in a cool, dry place.
Has my favorite Post Consumer Brands cereal or product been discontinued?
Don’t see the brand and flavor combination you were looking for? View a list of our discontinued products.
How do I find Post Consumer Brands cereals and products in my community?
Visit our Buy Now page and do a search in your neighborhood.
How do I ask my local grocery store to carry my favorite Post cereal or product?
Call or write to the manager at your favorite grocery store and request that they carry Post Consumer Brands products.
Do you offer coupons to your consumers? How often?
While we offer coupons periodically on our websites and through promotional activities, offers are not unlimited and only available while supplies last.
Our primary method of offering consumers increased value is to keep our products at everyday low prices. Check with your local stores for additional offers or special discounts. We hope you continue to enjoy the everyday savings and quality of our products.
Corporate Social Responsibility
What organizations does Post Consumer Brands support?
Post Consumer Brands supports Second Harvest Heartland, the Greater Twin Cities United Way, Our Military Kids, the Post Foundation of Battle Creek, Michigan, the Better Together Foundation, and dozens of local nonprofits and food banks in the communities where we live and work.
What is Post’s sourcing policy?
We strive to conduct business in a sustainable and responsible manner. We seek to do business with suppliers who share our commitment to sustainable business practices, including food safety, environmental stewardship, the health and safety of employees, ethical business practices, and supporting those in need. Read our Supplier Code of Conduct for more information.
Are Post cereal box cartons recyclable?
Yes, all Post Consumer Brands paperboard cartons are recyclable. Thank you for doing your part to care for our environment.
Enjoying Your Cereal
How should I store my Post cereal box or package to keep it fresh?
To ensure your Post or Malt-O-Meal product stays fresh, store it in a cool, dry place and fold down the bag or use the zipper to close the packaging to limit air exposure.
- What is hot cereal?
- What are the most popular Post cereal recipes?
How can I find Post Consumer Brands cereal recipes?
The recipes section of this site features tasty recipes made with products from a variety of our brands.
Get your favorite Post cereal
Have your favorite breakfast cereal delivered to your door or find it in a store near you.
Looking for something special?
Looking for Gluten-free, Kosher, or your childhood favorites? With over 140 breakfast cereal varieties, you’re sure to find something you’ll love.
Didn’t find the answer you were looking for?
Send us your question and a team member will be in touch shortly.