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StoryNovember 30, 2023

Iconic PEBBLES Cereal takes on the NFL with some help from Nike and LeBron James

Fruity PEBBLES Nike LeBron 4 Vapor Edge football cleat

At Post Consumer Brands, we’re always looking for creative ways to bring our iconic cereal brands to life in new and exciting ways.

PEBBLES™ cereal is proud be partnering with powerhouse brand Nike, for the third time within their LeBron James shoe line.

A self-proclaimed PEBBLES cereal fan since childhood, LeBron James shared previously, “to have an original pair of my Nike sneakers pay tribute to my favorite cereal growing up is surreal.”

With this next release, we’ll be taking the fruity colors from the basketball court to the gridiron with the first edition release of a Fruity PEBBLES Nike LeBron 4 Vapor Edge cleat. The new, unreleased football cleat is inspired by LeBron’s favorite cereal, Fruity PEBBLES, and features standout PEBBLES cereal flake-inspired graphics.

Fruity PEBBLES Nike LeBron 4 Vapor Edge football cleats on top of PEBBLES cereal pieces

To tease the new cleat during prime football season, PEBBLES cereal, along with Nike and LeBron sent gift boxes to several NFL players that included not only the new cleats to wear during their week 11 game, but also custom PEBBLES cereal boxes for each player.

Cincinnati Bengals wide receiver Ja’Marr Chase unveiled his special pair of Nike Lebron 4 ‘Pebbles’ cleats just in time for week 11. The news was initially shared by Chase through an unboxing video on his Instagram page, where he revealed not only the striking cleats featuring the vibrant colors of Fruity PEBBLES cereal but also a custom Nike X PEBBLES box and a box of Ja’Marr PEBBLES cereal.

Kyler Murray, Derrick Henry and LeBron James also shared the news on social media.

“Many people think about PEBBLES as a kids cereal, but there are plenty of adults who love this brand and want to share it,” said Joe Christenson, Sr. Brand Manager, “we continue to challenge ourselves to think about more ways to bring this iconic brand love to life.”

We are looking forward to the official release in Spring of 2024 and continuing to bring our fan-favorite PEBBLES cereal to cereal fans in the year ahead.

THE FLINTSTONES and all related characters and elements © & ™ Hanna-Barbera. (s23)