How your favorite cereals are made, nutritional benefits, and more.

At Post Consumer Brands, we make a variety of delicious cereals and snacks that you and your family love. Learn more about the nutritional information and production processes for our most popular product, cereal!

Nutritional information for cereal

What can you tell me about the nutritional information for cereal?

Cereal servings can range from a quarter cup to 1 1/2 cups. Some cereals are a good or excellent source of fiber, like Grape-Nuts® cereal, and others cereals contain whole grains, like Shredded Wheat cereal, while some cereals are just plain indulgent and tasty! Many cereals also contain essential vitamins and minerals. Learn more about how to read nutrition labels.

It is always important to check the label and the nutrition facts panel of the cereal you are purchasing or consuming so you can get accurate details. Nutrition facts may vary by product type and brand.

What is in Post breakfast cereal

What’s in breakfast cereal?

Cereal is typically made of grains, such as wheat, oats, rice, or corn. Sugar is added to some cereals to provide a sweet taste. Then, vitamins and flavors are added, and finally other delicious additions like fruits, nuts, and marshmallows.

How Post Consumer Brands ensures consumer and employee safety

How do you ensure employee and consumer safety?

  1. We hold our suppliers to high standards, ensuring they follow all environmental, health, and safety laws and regulations. We also strive to create a safe and clean workplace. Watch a video about our commitment to safety here.

Post cereal ingredient sourcing and manufacturing process

How do you source Post® cereal ingredients?

  1. Ingredients, like wheat, oats, and corn, are delivered to one of Post cereals’ 10 manufacturing plants across the U.S. and Canada. Watch a video about our ingredients here.

Post cereal ingredients

What is the process behind cooking Post® cereals?

  1. Next, the ingredients go into a hopper or mixing kettle, and some of the ingredients get mixed together. Water and steam are added to cook the ingredients. Flakes are flattened and wheat is shredded. Next, the cereal is dried or puffed to achieve the desired size. Then, sugar, vitamins and flavors are added for the finishing touches. Last, we add the classic homemade granola, fruits, nuts, or marshmallows! Watch a video about our cooking process here.

How Post packages cereal

How are Post® cereals packaged?

  1. Post cereal packaging comes in all shapes and sizes. Many of our cereal boxes are even made from recycled materials. Watch a video about our packaging and sustainability here.

Minnesota Pollution Control Agency demonstrating first all electric terminal tractor in Minnesota

How are Post® cereals distributed to grocery stores?

  1. Finally, a dedicated team works hard to safely and efficiently transport cereal from our manufacturing plants to a series of distribution centers and then to your go-to grocery stores. Watch a video about distributing cereal here.

Post cereal vitamins and minerals

Cereal: Vitamins and Minerals

Many of our cereals are fortified, like PEBBLES™ cereal and Honey Bunches of Oats® cereal. Fortified cereal contains added vitamins and minerals, in addition to any naturally occurring vitamins and minerals.

A typical serving of Post cereals is fortified with one or more of the following vitamins and minerals:

  • Vitamin A
  • Vitamin C
  • Vitamin D
  • Vitamin E
  • Thiamin (Vitamin B1)
  • Riboflavin (Vitamin B2)
  • Niacin (Vitamin B3)
  • Vitamin B6
  • Vitamin B12
  • Folic Acid
  • Pantothenic Acid
  • Calcium
  • Iron
  • Zinc
Nutritional benefits of Post cereals

What are the nutritional and health benefits to fiber and whole grains?

Whole grain foods are naturally high in fiber, which helps you feel fuller. Certain types of fiber can help lower your cholesterol and blood pressure. To learn more, see this information from the Food and Drug Administration.

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