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StorySeptember 6, 2023

PEBBLES Collaborates with Bob Evans Farms to Bring New PEBBLES Cereal Waffles to Consumers

A box of Fruity PEBBLES Waffles and a box of Cocoa PEBBLES waffles

Featuring the same fruity and cocoa taste PEBBLES fans have come to know and love, Post Consumer Brands has partnered with sister-company Bob Evans Farms to bring consumers a new breakfast option to the freezer aisle – PEBBLES Cereal Waffles.

The new line of frozen waffles is now available in both Fruity and Cocoa PEBBLES flavors. The waffles are a buttermilk batter base filled with either chocolate flavor or bursts of fruity color. PEBBLES waffles are a fun, easy way to enjoy the iconic flavor of PEBBLES cereal on those busy mornings.

“We love that fans of PEBBLES cereal are always looking to experience the brand in new ways, which motivates us to continue ideating new possibilities, both new and unexpected,” said Joe Christenson, Senior PEBBLES Brand Manager.

We’ve seen the creative ways PEBBLES cereal fans have been creative in using their favorite Post cereal into other recipes and breakfast items, which inspired us to launch PEBBLES waffles.

“Bob Evans Farms is thrilled to leverage our expertise in the frozen category to bring the magic of PEBBLES to the freezer aisle,” said Maia Daly, Senior Brand Manager, Bob Evans Farms. PEBBLES Waffles unlock a new opportunity for consumers to enjoy their favorite cereal in a convenient and delicious heat and eat form.”

This isn’t the first time that PEBBLES has extended into other categories, this year along we have also partnered to launch PEBBLES Cereal Pop popcorn and PEBBLES themed JLab Headphones.

PEBBLES waffles will be available nationwide this fall, courtesy of Bob Evans Farms.

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