December 16, 2021
A Look Inside the Bowl: Post® Cereal’s 2021 Roundup
2021 was an eventful year for Post’s® breakfast cereals and our fans alike! From celebrating the 50th birthday of our iconic “Flintstones” inspired cereal, PEBBLES™ cereal, to distributing Grape-Nuts® cereal reimbursements due to the cereal shortage, and other exciting campaigns and brand collabs between PEBBLES cereal and Love Your Melon® and Honeycomb® and Terry Crews, we’ve made a splash in the cereal space this year.
We put together a roundup of our most memorable highlights from 2021, from how you’ve enjoyed Post® cereals to our biggest events and product launches to crunch about:
- Top 5 Most Popular Cereals
- New Cereals in the Post Family
- Top 5 Fan Favorite Recipes
- Unforgettable Moments
Read on or check out our infographic to learn about what’s been in our bowl this year!
Post’s® Top 5 Most Popular Cereals in 2021:
1. Honey Bunches of Oats® with Almonds cereal
The secret to becoming a morning person, at last – Honey Bunches of Oats® cereal fans love that they can enjoy the classic taste they love but add in sliced almonds for an extra satisfying breakfast option. Discover where to buy this cereal using our store locator.
2. Fruity PEBBLES™ cereal
The unique fruity flavor of Fruity PEBBLES™ cereal has made it a family favorite for 50 years! Check our store locator to ensure it’s in stock at a grocery store near you.
3. Honey Bunches of Oats® Honey Roasted cereal
The original Honey Bunches of Oats® cereal that started it all! Its combination of crunchy oat clusters, crispy flakes and honey makes it a top-craved fan favorite. Find out where to buy it using our store locator.
4. Cocoa PEBBLES™ cereal
Another Post® classic, Cocoa PEBBLES™ cereal has been making mornings rock for 50 years. Not to mention, this fan favorite also makes for a great secret ingredient to several dessert recipes. Grab a box at a store near you!
5. Malt-O-Meal® Fruity Dyno-Bites® cereal
A fun and fruity flavor that kids and adults love! If you’re a fruity cereal lover and haven’t picked this one off the shelves yet, now’s your time! Use our store locator to find Malt-O-Meal® Fruity Dyno-Bites® cereal near you.
New Cereals and Snacks in the Post Family:
1. Birthday Cake PEBBLES™ cereal (Limited Edition)
To celebrate the 50th birthday of PEBBLES™, we launched a limited-time Birthday Cake-flavored cereal! This won’t be on the shelves for much longer, so make sure to grab a box next time you see it.
2. Premier Protein® Mixed Berry Almond cereal
We teamed up with Premier Protein® to create a high-protein, flavorful breakfast cereal that truly makes breakfast the most important meal of the day. This cereal is only available at select locations, so make sure to use our store locator to find it near you!
3. Waffle Crisp® cereal
After fans expressed how much they love and miss Waffle Crisp® cereal, it made a strong comeback! Enjoy it inside the bowl or experiment with one of our recipes.
4. Fruity and Cocoa PEBBLES™ Crisps
PEBBLES™ cereal fans of all ages can now enjoy Fruity and Cocoa PEBBLES™ flavors in a convenient, on-the-go snack. Bonus: They’re gluten-free!
5. Honeycomb® Big Bites
Break free from the bowl with an on-the-go snack that tastes like your favorite Honeycomb® cereal – from carpooling to your lunchbox and everywhere in between.
Fan Favorite Recipes (Top 5):
1. Grape-Nuts® Cookies
Our winning recipe for 2021 is super easy to make. With just a cup of Grape-Nuts® cereal and baking staples you likely already have in your kitchen, you can whip up these delicious cookies fast! Get the recipe here.
2. Bran Flakes Muffins
Bran Flakes cereal makes for the perfect ingredient for tasty muffins. Enjoy as a quick breakfast, snack or late-night indulgence! See the recipe here.
3. Grape-Nuts® Crunchy Peanut Butter Bars
Made with Grape-Nuts® cereal, these peanut butter bars are a favorite. No baking required! Snag the recipe here.
4. Grape-Nuts® Hot!
The secret to extra-delicious Grape-Nuts® cereal is to enjoy it hot! Mix with milk, heat up in the microwave and top with your favorite fruit. View the recipe here.
5. Grape-Nuts® Hot: Fancy Berries
Take your Grape-Nuts® cereal up a notch by serving it hot and topped with fresh berries! Grab the recipe here.
Most Unforgettable Moments We Shared
1. PEBBLES™ cereal 50th Birthday Celebration
We would never let the birthday of one of the most popular cereals go unnoticed. Not only did we plan a plethora of activities for PEBBLES™ cereal’s birth month, but the entire year of 2021! From several brand collabs from Love Your Melon®, makeup from I Heart Revolution, and exciting PEBBLES™-flavored products like light ice creams, on-the-go cereal snacks, and our Birthday Cake-flavored cereal.
2. Grape-Nuts® cereal Shortage and Reimbursement Program
We may have had a temporary shortage of fan favorite Grape-Nuts® cereal from 2020 through early 2021, but fans certainly made the most of it. Our Grape-Nuts Secret Super Fans Facebook group sparked conversations about cereal sightings in various cities, unique ways to use the cereal outside the bowl in recipes, and more. In addition, we rolled out a reimbursement program for fans that purchased a box from third-party sellers for $10 or more during the shortage.
3. Dunkin’™ cereal Tour
From free samples to Dunkin’™ games, we had a blast taste testing your favorite coffee flavors in cereal form and handing out prizes like Dunkin’™ gift cards and coupons across the East Coast.
4. Malt-O-Meal® cereal “Cereal Crew”
Because Malt-O-Meal® cereal is so loved by moms, we created an ambassador program rewarding dedicated fans with free and discounted products, prizes, social media exposure, and more! The program is currently full, though we encourage you to check back later as applications will reopen when space becomes available.
5. Honeycomb® cereal and Terry Crews “Bee Talk”
Honeycomb® cereal teamed up with Terry Crews to talk straight inspiration with tweens and teens while dressed as an un-BEE-lievably funny large bee in a series of commercials.
Without our dedicated cereal enthusiasts, the moments we shared in 2021 wouldn’t have been nearly as fun. Here’s to a crunchin’ great year. We can’t wait to share exciting moments in 2022 inside and outside of the bowl! Make sure to check back on our news page frequently for brand news, product and cereal launches, and other goodies.
