Grocery
How our cereals and food products are made, nutrition and ingredient information, and where to find our products in stores and online.
Company Information
Who we are, the history of our iconic breakfast cereals and trusted pet foods, and where to find us.
Corporate Social Responsibility
How we work toward a more sustainable future, who we partner with and sourcing policies.
Most popular questions
Explore the most commonly asked questions by Post Consumer Brands® customers.
Which Post cereals and products are gluten free?
Are Post products kosher certified?
Who created Post cereal?
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While we offer coupons periodically on our websites and through promotional activities, offers are not unlimited and only available while supplies last.
Our primary method of offering consumers increased value is to keep our products at everyday low prices. Check with your local stores for additional offers or special discounts. We hope you continue to enjoy the everyday savings and quality of our products.
Post Consumer Brands uses seven different technologies to make breakfast cereal—bakery, milled and flaked, direct expansion, shredded, sheeted, gun puffed and hot. Watch our How Cereal is Made video series to explore our products’ journey from field to bowl.
- Raw peanuts are delivered to the manufacturing facility, where they are inspected for quality assurance.
- The peanuts pass through a special oven that roasts them to develop extra nutty flavor.
- When the peanuts reach their optimum flavor and color, the roasting process is stopped by cooling them quickly with fan-circulated air.
- A blancher removes the outer skin from the peanuts, after which they are split, cleaned and sorted.
- The prepared peanuts are ground in two stages to avoid generating too much heat, which can reduce flavor quality. The first stage reduces them to a chunky paste. The second stage incorporates additional ingredients—such as sugar and salt—and reduces the peanuts to the familiar, smooth peanut butter texture before final packaging.
Post® cereals come in a variety of package sizes. The number of cups or servings in one cereal box varies by product. You can see the number of servings in a product by reading the top of the nutrition label printed on the package. Learn more about reading our nutrition labels.
Yes, oatmeal is considered a cereal! Oats are a type of cereal grain; however, oatmeal does differ from hot cereal—a porridge made with any type of grain. Check out some of our tasty oatmeal varieties from Better Oats® and hot cereal options from Malt-O-Meal® Hot and Farina Mills®!
Grains are seeds of grasses grown for food, such as wheat, rice, cornmeal, barley, and oats, and contain a variety of nutrients. Post® products, such as Raisin Bran cereal and Great Grains® cereal, are made with delicious grains!
Post® was the first cereal company to introduce bagged cereal, Malt-O-Meal® cereal’s iconic packaging. In addition, Post is committed to developing sustainable packaging that protects our environment and reduces waste.
Post® has introduced a variety of unique cereals and snacks to the industry. Our exciting cereal innovations include Honey Bunches of Oats® Granola Chips, your favorite flavors of Honey Bunches of Oats granola in a snackable, mess-free form, and Fruity PEBBLES™ Crisps—a scrumptious cereal snack that makes for the perfect on-the-go treat!
Post has also driven exciting cereal industry innovations outside the bowl. C.W. Post was the first person to use product sampling and coupons to market cereal products. PEBBLES™ was the first breakfast cereal to license a cartoon character as a mascot!
Our current most popular recipes are:
Use our cereal and product search page to find Post® products that contain a good source of fiber or an excellent source of fiber.
Post Consumer Brands® has a broad portfolio of products spanning all segments of the category—from iconic household name brands, like Fruity PEBBLES™ cereal and Honey Bunches of Oats® cereal, and value ready-to-eat cereals, like Malt-O-Meal® cereal varieties, to natural/organic and hot cereal varieties. Find all our products on our brands page.
BHT is an antioxidant that protects the freshness and flavor of the cereal.
Food safety is our highest priority. Products containing BHT have been recognized as safe by the FDA and Health Canada. Very small amounts of BHT are added to some of our products or carton liners as a preservative. BHT is always labeled clearly on all products that contain them. We understand that there are many factors you may consider when purchasing a product. We are committed to providing families with a variety of products to meet their dietary preferences.
Cereal is a popular American breakfast staple made from grains like wheat, oats, rice or corn. Grains are poured into a hopper or mixing kettle, followed by adding delicious flavors, vitamins and extra ingredients like nuts, fruits or marshmallows. Cereal is most commonly enjoyed by the bowl with dairy or non-dairy milk, but also makes a great midday snack and is a secret ingredient in many delicious recipes.
Learn more about how cereal is made, its nutritional information and benefits, and more by viewing our Cereal Nutrition and Production Information page.
Cereal serving sizes vary by product. You can find a product’s specific serving size by reading the top of the nutrition label printed on the package. Learn more about reading our nutrition labels.
Fortified cereal contains added vitamins and minerals, in addition to any naturally occurring vitamins and minerals.
Hot cereal is primarily grains boiled in water or milk. Our hot cereal products include Better Oats® Instant Oatmeal, Malt-O-Meal® Hot Cereal, CoCo Wheats® Hot Cereal and Farina Mills® Cereal.
Our most popular cereal varieties include Honey Bunches of Oats® cereal and PEBBLES™ cereal. Find out more on the cereal and product search page.
Most of our breakfast cereal products are vegetarian, excluding those containing gelatin, and many may be considered vegan, but not necessarily labeled this way. Please refer to the ingredients list on the Nutrition Facts Panel for the most up-to-date information. To be certain a Post® cereal is vegan, check its packaging for a label.
Here are some common animal-derived ingredients to look for:
- Gelatin
- Honey
- Dairy (such as cheese, yogurt or milk)
- Vitamin D3
Most of our breakfast cereal products are vegetarian, excluding those containing gelatin, and many may be considered vegan, but not necessarily labeled this way. Please refer to the ingredients list on the Nutrition Facts Panel for the most up-to-date information.
Use our cereal and product search page to find Post® products that contain whole grains.
You can find Post® cereals in most major retailers where groceries are found. Use our product locator to find Post cereal in a store near you.
Grape-Nuts® cereal was one of the first ready-to-eat cereals created by C.W. Post in 1897.
The first ready-to-eat cereal was invented in 1863. Post® made its first breakfast cereal in 1895.
Post Consumer Brands® exists today thanks to two innovators who never met but had one thing in common: a vision that changed the cereal industry and paved the way to make breakfast better. C.W. Post founded the Postum Cereal Company in 1895 and John Campbell Founded the Malt-O-Meal® Company in 1919. These two companies formed Post Consumer Brands in 2015. Discover Post’s timeline on our history page.
Check out our article featuring some of our gluten-free products.. Post Consumer Brands® manufacturing plants follow strict food safety protocols, including good manufacturing practices, cleaning procedures and separation of ingredients. We test our products to ensure that our gluten-free products meet the FDA definition and standard for the gluten-free label.
Read the ingredient statement each time you purchase a product to ensure no changes have occurred. Please look for the ‘Gluten-Free’ burst on packages at your favorite stores.
Having trouble finding your favorite Post Consumer Brands product? Reach out to our team by submitting this form.
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