We strive to make lives better by making delicious food accessible for all.
Our family of 20+ cereal brands include nostalgic breakfast time favorites and new innovations.
We make a variety of delicious cereals and snacks that target all taste buds and dietary preferences.
Find out what’s been in our bowl lately – from new cereals and products to exciting campaigns and promotions, to community involvement and more.
Enjoy Post cereals outside the bowl in a variety of unique and flavorful recipes.
Our programs and processes that prioritize doing right by our employees, the environment, and our local communities.
Post Foods and MOM Brands became one cereal company: Post Consumer Brands.
Key moments that contributed to Post’s impact on the cereal industry:
C.W. Post makes his first batch of Postum, a cereal beverage, in a barn in Battle Creek, Mich., and starts the Postum Cereal Company.
Postum Cereal Company introduces Grape-Nuts cereal, one of the first ready-to-eat cereals.
Postum Cereal Company launches a brand of corn flakes, which becomes known as Post Toasties.
Following C.W. Post’s death, the Postum Cereal Company continues to expand its product line.
John Campbell, a miller in Owatonna, Minn., adds malt flavor to farina cereal and names his creation “Malt-O-Meal.” He founds the Campbell Cereal Co.
The Postum Cereal Company changes its name to General Foods Corp., after adding Jell-O gelatin in 1925, Baker’s Chocolate in 1927 and Maxwell House coffee in 1928.
Post Shreddies cereal is launched in Canada. Originally called “Cubs,” the name is changed to Shreddies in 1941.
Post Raisin Bran cereal is introduced.
Campbell Cereal Co. is renamed the Malt-O-Meal Co.
Malt-O-Meal Co. introduces its first cold cereals in a new economical package: the cereal bag without the exterior box.
Post launches Fruity PEBBLES and Cocoa PEBBLES, featuring characters from “The Flintstones,” the first cereal brand based on characters from a TV series or movie.
General Foods is acquired by Philip Morris Companies.
Post Honey Bunches of Oats is introduced.
Philip Morris Companies merges General Foods with Kraft Foods, which was purchased by Philip Morris Companies in 1989.
In pursuit of even more convenience and freshness, Malt-O-Meal Co. introduces the resealable cereal bag.
Malt-O-Meal Company purchases the Quaker Bagged Cereal Business.
Kraft spins off Post Cereals and merges it with Ralcorp Holdings, creating Post Foods, LLC.
Malt-O-Meal Co. introduces the country to 23 flavors of instant oatmeal called “Better Oats.”
Malt-O-Meal Co. is renamed MOM Brands to reflect its wider product range of cereal brands.
Post Holdings is spun out of Ralcorp, with Post Foods as its sole operating segment.
Post Holdings buys MOM Brands and combines it with its Post Foods business to create Post Consumer Brands, the nation’s third-largest cereal company.
The Weetabix U.S. portfolio of cereal brands joins the Post Consumer Brands family.
The company’s Three Sisters division is formed, focusing a wide range of sensible, sustainable and delicious choices.
For more than a century, Post and Malt-O-Meal have been bringing new cereals to breakfast tables across North America. Learn how we’re continuing the tradition.
Get to know Post
John Campbell, founder of Malt-O-Meal, became an early pioneer of radio, using his ingenuity to raise awareness of his new cereal.
Marjorie not only inherited her father’s company, but also his business savvy and his belief that wealth came with a responsibility to help others.
Our top-selling cereal brand exists today thanks to a long-time employee’s idea.