Malt-O-Meal innovates with “Steamboat Bill” radio promotion
John Campbell, founder of Malt-O-Meal, became an early pioneer of radio, using his ingenuity to raise awareness of his new cereal.
Marjorie Merriweather Post. Heiress to the Postum Cereal Company
Marjorie not only inherited her father’s company, but also his business savvy and his belief that wealth came with a responsibility to help others.
Honey Bunches of Oats®. The cereal that started with a smile.
Our top-selling cereal brand exists today thanks to a long-time employee’s idea.