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Making breakfast history: a timeline
Post Foods and MOM Brands became one
cereal company: Post Consumer Brands.
Key moments that contributed to Post’s impact on the cereal industry:
Postum Cereal Company founded
C.W. Post makes his first batch of Postum, a cereal beverage, in a barn in Battle Creek, Mich., and starts the Postum Cereal Company.
Postum Cereal Company introduces
Grape-Nuts cereal, one of the first ready-to-eat cereals.
Postum Cereal Company launches a brand of corn flakes, which becomes known as Post Toasties.
C.W. Post's death
Following C.W. Post’s death, the Postum Cereal Company continues to expand its product line.
Campbell Cereal Company founded
John Campbell, a miller in Owatonna, Minn., adds malt flavor to farina cereal and names his creation “
Malt-O-Meal.” He founds the Campbell Cereal Co.
General Foods Corporation
The Postum Cereal Company changes its name to General Foods Corp., after adding Jell-O gelatin in 1925, Baker’s Chocolate in 1927 and Maxwell House coffee in 1928.
Post Shreddies cereal is launched in Canada. Originally called “Cubs,” the name is changed to Shreddies in 1941.
Post Raisin Bran
Post Raisin Bran cereal is introduced.
Campbell Cereal Co. is renamed the Malt-O-Meal Co.
Malt-O-Meal Co. introduces its first cold cereals in a new economical package: the cereal bag without the exterior box.
Fruity and Cocoa Pebbles
Fruity PEBBLES and Cocoa PEBBLES, featuring characters from “The Flintstones,” the first cereal brand based on characters from a TV series or movie.
Philip Morris acquisition
General Foods is acquired by Philip Morris Companies.
Honey Bunches of Oats
Honey Bunches of Oats is introduced.
Merger with Kraft Foods
Philip Morris Companies merges General Foods with Kraft Foods, which was purchased by Philip Morris Companies in 1989.
Resealable cereal bags
In pursuit of even more convenience and freshness, Malt-O-Meal Co. introduces the resealable cereal bag.
Quaker bag cereals acquisition
Malt-O-Meal Company purchases the Quaker Bagged Cereal Business.
Ralcorp Holdings merger
Kraft spins off Post Cereals and merges it with Ralcorp Holdings, creating Post Foods, LLC.
Malt-O-Meal Co. introduces the country to 23 flavors of instant oatmeal called “
Malt-O-Meal Co. is renamed MOM Brands to reflect its wider product range of cereal brands.
Post Holdings is spun out of Ralcorp, with Post Foods as its sole operating segment.
Post Consumer Brands
Post Holdings buys MOM Brands and combines it with its Post Foods business to create Post Consumer Brands, the nation’s third-largest
Weetabix U.S. portfolio of cereal brands joins the Post Consumer Brands family.
Three Sisters division is formed, focusing a wide range of sensible, sustainable and delicious choices.
Building on our legacy for a better tomorrow
For more than a century, Post and Malt-O-Meal have been bringing
new cereals to breakfast tables across North America. Learn how we’re continuing the tradition.
Get to know Post
Post cereal history in the making
Malt-O-Meal innovates with “Steamboat Bill” radio promotion
John Campbell, founder of Malt-O-Meal, became an early pioneer of radio, using his ingenuity to raise awareness of his new cereal.
Marjorie Merriweather Post. Heiress to the Postum Cereal Company
Marjorie not only inherited her father’s company, but also his business savvy and his belief that wealth came with a responsibility to help others.
Honey Bunches of Oats®. The cereal that started with a smile.
Our top-selling cereal brand exists today thanks to a long-time employee’s idea.