We take pride in bringing you the very highest quality hot breakfast cereal. It starts with our premium oats, which are cut thick to preserve their natural texture. Then we add flax seed to deliver an instant oatmeal that is both nutritious and delightfully tasty. And, of course, we only use genuine pieces of fruit – never artificially dyed or reconstituted versions of other fruits. You will be able to taste the Better Oats difference.