Our timeline

We’ve grown quite a bit since the first batch of Postum in 1895 and the creation of Malt-O-Meal in 1919. Through innovation, mergers, and acquisitions, we now offer more cereal choices than anyone else. Follow our journey here.

  • 1895 Postum Cereal Company founded

    C.W. Post makes his first batch of Postum, a cereal beverage, in a barn in Battle Creek, Mich., and starts the Postum Cereal Company.

  • 1897 Grape-Nuts Cereal

    Postum Cereal Company introduces Grape-Nuts cereal, one of the first ready-to-eat cereals.

  • 1904 Post Toasties

    Postum Cereal Company launches a brand of corn flakes, which becomes known as Post Toasties.

  • 1914 C.W. Post's death

    Following C.W. Post’s death, the Postum Cereal Company continues to expand its product line.

  • 1919 Campbell Cereal Company founded

    John Campbell, a miller in Owatonna, Minn., adds malt flavor to farina cereal and names his creation “Malt-O-Meal.” He founds the Campbell Cereal Co.

  • 1929 General Foods Corporation

    The Postum Cereal Company changes its name to General Foods Corp., after adding Jell-O gelatin in 1925, Baker’s Chocolate in 1927 and Maxwell House coffee in 1928.

  • 1939 Shreddies

    Post Shreddies cereal is launched in Canada. Originally called “Cubs,” the name is changed to Shreddies in 1941.

  • 1942 Post Raisin Bran

    Post Raisin Bran cereal is introduced.

  • 1953 Malt-O-Meal Co.

    Campbell Cereal Co. is renamed the Malt-O-Meal Co.

  • 1966 Innovative packaging

    Malt-O-Meal Co. introduces its first cold cereals in a new economical package: the cereal bag without the exterior box.

  • 1971 Fruity and Cocoa Pebbles

    Post launches Fruity Pebbles and Cocoa Pebbles, featuring characters from “The Flintstones,” the first cereal brand based on characters from a TV series or movie.

  • 1985 Philip Morris acquisition

    General Foods is acquired by Philip Morris Companies.

  • 1989 Honey Bunches of Oats

    Post Honey Bunches of Oats is introduced.

  • 1989 Merger with Kraft Foods

    Philip Morris Companies merges General Foods with Kraft Foods, which was purchased by Philip Morris Companies in 1989.

  • 1998 Resealable cereal bags

    In pursuit of even more convenience and freshness, Malt-O-Meal Co. introduces the resealable cereal bag.

  • 2002 Quaker bag cereals acquisition

    Malt-O-Meal Company purchases the Quaker Bagged Cereal Business.

  • 2007 Ralcorp Holdings merger

    Kraft spins off Post Cereals and merges it with Ralcorp Holdings, creating Post Foods, LLC.

  • 2010 Better Oats

    Malt-O-Meal Co. introduces the country to 23 flavors of instant oatmeal called “Better Oats.”

  • 2012 MOM Brands

    Malt-O-Meal Co. is renamed MOM Brands to reflect its wider product range of cereal brands.

  • 2012 Post Holdings

    Post Holdings is spun out of Ralcorp, with Post Foods as its sole operating segment.

  • 2015 Post Consumer Brands

    Post Holdings buys MOM Brands and combines it with its Post Foods business to create Post Consumer Brands, the nation’s third-largest cereal company.

  • 2017 Weetabix acquisition

    The Weetabix U.S. portfolio of cereal brands joins the Post Consumer Brands family.

  • 2018 Three Sisters

    The company’s Three Sisters division is formed, focusing a wide range of sensible, sustainable and delicious choices.