We strive to make lives better by making delicious food accessible for all.
Our family of 20+ cereal brands include nostalgic breakfast time favorites and new innovations.
We make a variety of delicious cereals and snacks that target all taste buds and dietary preferences.
Find out what’s been in our bowl lately – from new cereals and products to exciting campaigns and promotions, to community involvement and more.
Enjoy Post cereals outside the bowl in a variety of unique and flavorful recipes.
Our programs and processes that prioritize doing right by our employees, the environment, and our local communities.
EFFECTIVE DATE: January 1, 2023
Post Consumer Brands, LLC and its subsidiaries (“Company” or “We”) respect your privacy and are committed to protecting it through our compliance with this notice.
This notice describes the types of information we may collect from you or that you may provide when you visit the websites listed at www.postconsumerbrands.com and our social-networking services/applications (collectively, our “Websites”) or otherwise interact with us, whether online or in person, and our practices for collecting, using, maintaining, protecting, and disclosing that information.
This notice applies to information we collect:
This notice does not apply to information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Websites. Further, this notice does not apply to any Personal Data collected from or about any of our employees. Personal Data collected from any such employees will be protected by our employment policies and handbook.
Please read this notice carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Websites, purchase our goods or services, provide us with your Personal Data, or otherwise interact with us. By accessing or using any of the Websites, providing us with Personal Data, purchasing our goods or services, or otherwise interacting with us, you agree to this privacy notice. This notice may change from time to time (see Changes to Our Privacy Notice). Your continued use of any of the Websites, our products or services, provision of your Personal Data, or other interactions with us after we make changes is deemed to be acceptance of those changes, so please check the notice periodically for updates.
Except as provided herein, our Websites are not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Websites. We do not knowingly collect Personal Data from children under 16. If you are under 16, do not use or provide any information on our Websites or on or through any of its features/register on the Websites, make any purchases through the Websites, use any of the interactive or public comment features of our Websites or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at https://www.postconsumerbrands.com/privacyinquiries, by telephone at 1-800-431-7678, or by mail to Post Consumer Brands, LLC, Attn: Consumer Affairs, 20802 Kensington Blvd., Lakeville, MN 55044.
This notice does not apply to https://www.createwithpebbles.com/, which is directed to children. For more information about how we collect, use and disclose information on that website, please visit https://www.createwithpebbles.com/privacy-policy/.
We collect several types of information from and about users of our Websites and products and services and those individuals that interact with us. We collect information: (i) by which you may be personally identified, such as name, birthdate, age, postal address, e-mail address telephone number, veteran status, personal preferences, credit card information, including billing address, or any other identifiers by which you may be contacted online or offline; (ii) that is about you but individually does not identify you, such as IP address or other online identifiers; and/or (iii) about your internet connection, the equipment you use to access our Websites and usage details (collectively, “Personal Data”).
We collect this information:
The information we collect or receive may include:
As you navigate through and interact with our Websites, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).
The information we collect automatically helps us to improve our Websites and to deliver a better and more personalized service, including by enabling us to:
The technologies we use for this automatic data collection may include:
Do Not Track (“DNT”) is a privacy preference that users can set in their web browsers. When our Websites receive a DNT code, except in the case of certain scenarios where a user actively and knowingly provides Personal Data (e.g. contact forms), our Websites do not track your use across multiple websites other than the affiliated Websites included within this privacy notice (as referenced at www.postconsumerbrands.com), but other websites (including, without limitation, certain of our subsidiaries’, affiliates’ and third party providers’ websites) to which we link may continue to track you. When we receive web requests from a user who enables DNT by actively choosing an opt-out setting in their browser, we will take reasonable efforts to disable tracking cookies/scripts (e.g. Google Analytics, Google Adwords, Facebook, Twitter, Run, and/or other third party scripts).
There are additional disclosures for California, Colorado, Virginia, Connecticut and Utah residents in the Special U.S. Privacy Information Section below.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.
We use information that we collect about you or that you provide to us, including any Personal Data:
We may also use your information to contact you about our own goods and services that may be of interest to you. If you do not want us to use your information in this way, please unsubscribe via the “unsubscribe” link in the emails we send or by contacting us at https://www.postconsumerbrands.com/contact/. For more information, see Choices About How We Use and Disclose Your Information.
You should carefully review the rules of each sweepstakes, contest, raffle and promotion in which you participate through our Websites, including pages on social-networking services/applications, as they may contain additional important information about the collection, use and disclosure of your information. To the extent the terms and conditions of the sweepstakes, contest, raffle or other promotion rules conflict with this privacy notice, the terms and conditions of those rules shall control.
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We may disclose Personal Data that we collect or you provide as described in this privacy notice:
We may also disclose your Personal Data:
We strive to provide you with choices regarding the Personal Data you provide to us. We have created mechanisms to provide you with the following control over your information:
We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.
If you are a California, Colorado, Virginia, Connecticut or Utah resident, state law may provide you with additional rights regarding our use of your Personal Data.
Some of the Personal Data we collect information constitutes “personal information” or “sensitive personal information” under the California Consumer Privacy Act of 2018 (“CCPA”) and the California Privacy Rights Act of 2020 (“CPRA”) or “personal data” or “sensitive data” under the Virginia Consumer Data Protection Act (“VCDPA”), the Colorado Privacy Act (“ColoPA”), the Connecticut Act Concerning Personal Data Privacy and Online Monitoring (“CTDPA”), Utah Consumer Privacy Act (“UCPA”), or other similar state laws. Any such “sensitive personal information” or “sensitive data” is referred to as “Sensitive Data” herein.
In particular, within the last twelve (12) months, we collected (whether directly, indirectly (e.g., by observing your actions on the Websites) or from third parties) the categories of Personal Data, which constitute “personal information” or “sensitive personal information” under the CCPA and CPRA or “personal data” or “sensitive data” under the VCDPA, ColoPA, CTDPA, UCPA or other similar state laws, listed in the table below. Any such collection has been for of the purposes included in the appropriate section of the How We Use Your Information Section above.
For the purposes of this Section, Personal Data does not include publicly available information from government records, lawfully obtained, truthful information that is a matter of public concern, deidentified or aggregated consumer information or information specifically excluded from the scope of applicable data protection laws, such as health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data or other biomedical research study or personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), the Federal Farm Credit Act of 1971, and the Driver’s Privacy Protection Act of 1994.
We have not sold any Personal Data or Sensitive Data of consumers in the last 12 months.
We obtain the categories of Personal Data and Sensitive Data listed above from the following categories of sources:
We may disclose your Personal Data or Sensitive Data to a third party for a business purpose. When we disclose Personal Data or Sensitive Data for a business purpose, we enter into a contract that describes the purpose and requires the recipient to both keep that Personal Data and Sensitive Data confidential and not use it for any purpose except performing the contract. We disclosed this Personal Data and Sensitive Data for a business purpose to the following categories of third parties:
We may or “share” your Personal Data with third parties. As used herein, “share” refers to sharing for purposes of cross-context behavioral advertising or targeted advertising, as contemplated under applicable law, such as the CPRA, VCDPA, ColoPA, CTDPA, and UCPA. Applicable law prohibits third parties who purchase or receive the Personal Data from reselling or resharing it unless you have received explicit notice and an opportunity to opt-out of further sales or sharing.
We share your Personal Data for the purposes listed in the How We Use Your Information Section above.
We share your Personal Data with the following categories of third parties for cross-context behavioral advertising:
As applicable, certain state privacy laws, such as the CCPA, CPRA, ColoPA, VCDPA, CTDPA, and UCPA provide their residents, respectively, with specific rights regarding their Personal Data.
1. Access to Specific Information and Data Portability Rights. You have the right to request that we disclose certain information to you about our collection and use of your Personal Data and Sensitive Data. Once we receive and verify your request (please see Subsection Exercising Access, Data Portability, Correction, and Deletion Rights below for more information), we will disclose to you, as applicable:
2. Correct Specific Information. You may have the right to request that we correct inaccurate Personal Data and Sensitive Data about you. Once we receive and verify your request (please see Subsection Exercising Access, Data Portability, Correction, and Deletion Rights below for more information), we will use commercially reasonable efforts to correct the information to comply with your request. This right is not afforded to residents of Utah.
3. Deletion Request Rights. You have the right to request that we delete any of your Personal Data or Sensitive Data that we collected from you and retained, subject to certain exceptions. Once we receive and verify your request (please see Subsection Exercising Access, Data Portability, Correction, and Deletion Rights below for more information), we will delete (and direct our service providers to delete) your Personal Data or Sensitive Data from our records, unless an exception applies. In responding to your request, we will inform you whether or not we have complied with the request, and, if we have not complied, provide you with an explanation as to why.
We may deny your deletion request if retaining the information is necessary for us, or our service provider(s), to:
4. Right to Limit Use and Disclosure of Sensitive Data. You may have the right, at any time, to direct us to limit our use and disclosure of your Sensitive Data to use which is necessary for certain purposes enumerated in applicable law (“Enumerated Purposes”). To the extent we use or disclose your Sensitive Data for purposes other than the Enumerated Purposes, you have the right to limit such use or disclosure. To the extent applicable, you may also have the right to withdraw consent you provided for our use and disclosure of your Sensitive Data.
The Enumerated Purposes include the following:
5. Currently, we do not use Sensitive Data for purposes other than the Enumerated Purposes above.
Personal Data Sharing Opt-Out and Opt-In Rights. Pursuant to applicable law, you have the right to direct us to not share your Personal Data at any time (the “right to opt-out”). As used herein, “share” refers to sharing for purposes of cross-context behavioral advertising or targeted advertising, as contemplated under applicable law, such as the CPRA, VCDPA, ColoPA, CTDPA, and UCPA.
We do not have actual knowledge that we share the Personal Data of consumers under 16 years of age. We will not share the Personal Data of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the “right to opt-in”) from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to Personal Data sales or sharing may opt-out of future sales or sharing at any time.
To exercise the right to opt-out, you (or your authorized agent) may submit a request to us by visiting the following Internet Web page link:
You may also exercise the right to opt-out using an opt-out preference signal in a format commonly used and recognized by businesses, such as through an HTTP header field. When we receive an opt-out preference signal, we will treat it as a valid request to opt-out of the sale or sharing for that browser or device sending the signal, and, if known, for the consumer.
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Data sales or sharing. However, you may change your mind and opt back in to Personal Data sales at any time by:
You do not need to create an account with us to exercise your opt-out rights. We will only use Personal Data provided in an opt-out request to review and comply with the request.
6. Exercising Access, Data Portability, Correction and Deletion Rights. To exercise the access, data portability, correction, and deletion rights described above, please submit a consumer request to us through one of the following:
When you use a request method above, we will request certain information for verification purposes, such as your name, address, and e-mail address. We will use this information to verify this is a permitted request, such as by matching your name and address with information in our records. Depending on the type of request, we may require a certain number of data points to allow for verification.
Only you, or a person properly authorized to act on your behalf, may make a verifiable consumer request related to your Personal Data. You may also make a verifiable consumer request on behalf of your minor child.
An authorized agent may make a request on your behalf using the request methods designated above. Additionally, if you use an authorized agent to submit a consumer request, we may require the authorized agent to provide proof that you gave the agent signed permission to submit the request. We may also require you to verify your own identity directly with us or directly confirm with us that you provided the authorized agent permission to submit the request.
You may only make a consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
We cannot respond to your request or provide you with Personal Data if we cannot verify your identity or authority to make the request and confirm the Personal Data relates to you.
Making a verifiable consumer request does not require you to create an account with us.
We will only use Personal Data provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
If we deny your request, you may have the right to appeal our decision. Further, if you appeal and your appeal is denied, you may the right to complain to your state’s attorney general. You may appeal your decision by contacting us by email to https://www.postconsumerbrands.com/contact/ or by mail to Post Consumer Brands, LLC, Attn: Consumer Affairs, 20802 Kensington Blvd., Lakeville, MN 55044.
For instructions on exercising sharing opt-out rights, see Personal Data Sharing Opt-Out and Opt-In Rights.
7. Response Timing and Format. In accordance with applicable law, we endeavor to respond to consumer requests within forty-five (45) days of its receipt. If we require more time (up to 45 additional days), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option.
The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your Personal Data that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
8. Non-Discrimination. We will not discriminate against you for exercising any of your rights. Unless permitted by applicable laws, in connection with you exercising your rights, we will not:
However, we may offer you certain financial incentives permitted by applicable laws that can result in different prices, rates, or quality levels. Any legally-permitted financial incentive we offer will reasonably relate to your Personal Data’s value to us and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.
9. Other California Privacy Rights. California Civil Code Section § 1798.83 permits California residents to request certain information regarding our disclosure of personal data to third parties for their direct marketing purposes. To make these requests, please contact us by email to https://www.postconsumerbrands.com/contact/ or by mail to Post Consumer Brands, LLC, Attn: Consumer Affairs, 20802 Kensington Blvd., Lakeville, MN 55044.
We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. However, the safety and security of your information also depends on you. Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Websites. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Websites.
You may choose to grant us access to your data from another service. You can stop sharing the information from the other service with us by removing our access to that other service.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about any third party’s policies or procedures, you should contact the responsible provider directly.
Our Websites may contain links to other sites, including those of our business partners. While we seek to link only to sites that share our high standards and respect for privacy, we are not responsible for the content or privacy and security practices and policies of these websites or any other sites that are linked to from our Websites, or any damage to, or viruses that may infect your computer equipment or other property, or for any loss or corruption of data resulting from any third party website navigated to or accessed from links hosted on or contained in our Websites. If you decide to access any website linked to in our Websites, you do so entirely at your own risk. We do not guarantee that you will receive an alert when you leave our Websites, and it is your responsibility to determine when you have left the Websites. Any Personal Data you provide on linked pages or applications is provided directly to that third party and is subject to that third party’s privacy notice. We encourage you to learn about their privacy and security practices and policies before providing them with Personal Data.
The Websites are intended for use by residents of the United States only. All matters relating to these Websites and this Privacy Notice are governed by the laws of the State of Minnesota, U.S.A. If you are located in Canada, you may visit our Canadian affiliate’s website at https://www.postconsumerbrands.ca/. If you are located outside the United States or Canada, you may contact us at by email to https://www.postconsumerbrands.com/contact/ or by mail to Post Consumer Brands, LLC, Attn: Consumer Affairs, 20802 Kensington Blvd., Lakeville, MN 55044. Please be advised that any information you provide us will be transferred to the United States and by submitting such information you explicitly authorize such transfer.
It is our notice to post any changes we make to our privacy notice on this page. If we make material changes to how we treat our users’ Personal Data, we will notify you through a notice on the Websites’ covered by this privacy notice. The date the privacy notice was last revised is identified at the top of the page. You are responsible for periodically visiting our Websites and this privacy notice to check for any changes.
To ask questions or comment about this privacy notice and our privacy practices, contact us at:
Post Consumer Brands, LLC
Attn: Consumer Affairs
20802 Kensington Blvd.
Lakeville, MN 55044.