our simple goodness promise
We promise our products bearing the Simple Goodness Promise do not contain synthetic colors, artificial flavors, or partially hydrogenated oils. We carefully adhere to FDA guidelines and regulations on food labeling. Unlike many other cereal manufacturers, we do not charge a premium price for goodness. Our prices reflect the cost of the ingredients to make our products, and we pass that savings on to families. We believe we can best serve the needs of more families in this country by providing safe, high-quality cereals at affordable prices. We’re honest and forthright about our cereals and strive to provide options that balance great taste, quality ingredients, and affordability.