We’ve partnered with TerraCycle since 2009, rewarding school groups and non-profits for recycling their empty cereal bags by sending them to TerraCycle. This is the first recycling program in the United States to offer consumers public drop-off locations to recycle their cereal packaging. Over 9000 groups participate in this program, and they’ve recycled close to two million cereal bags. TerraCycle finds partners who repurpose used bags as well as outdated packaging material we send from our production facilities. Our TerraCycle partnership is the best end-of-life solution we’ve found for plastic packaging.