Bull riding legend J.B. Mauney steps off the rodeo trail where grit meets grill with a shared grilling experience for the whole pack this National BBQ Month
LAKEVILLE, Minn. (May 14, 2026) — Grilling season is here and it’s more than just a way to cook. It’s the sound of the sizzle, the smell of the flame, and the moments spent laughing, connecting, and making memories. And these days, no backyard gathering feels complete without one more very important guest, your dog waiting patiently by the grill.
For today’s pet parents, dogs aren’t just part of the household; they’re part of the moment. From weekend cookouts to spontaneous weeknight dinners, “family time” and “dog time” have officially become one and the same. That shared backyard ritual is exactly why Kibbles ‘n Bits is teaming up with Char-Griller this National BBQ Month, to bring dogs into the grilling experience with steak-inspired flavors made just for them.
Backyard moments matter most when they’re easy, satisfying, and shared with our loyal companions. That idea comes to life through legendary bull rider J.B. Mauney, whose career was built on some of the toughest rides in rodeo history and who now spends his time back home on the ranch enjoying simpler moments with his family and dogs Larry and Tano.
“I’ve spent most of my life on the road or around the bucking chutes, so when I’m home, it’s the simple stuff that really hits different,” said Mauney. “Firing up the grill, being outside, just slowing down a bit—that’s the best. And, when the grill’s going, the dogs are always right there like they’ve been waiting on that moment, too. They’re right there through all of it, especially when there’s steak involved.”
Since steak night shouldn’t be a humans-only affair, Kibbles ‘n Bits is introducing Triple Steak Flavor — a bold, steak-inspired meal made just for dogs. Inspired by the flavors of the grill, it features unique steak-shaped pieces with crunchy, tender and chewy textures dogs will love. It’s an easy way to bring pups into the experience (no table scraps required). The flavor is now available nationwide at Walmart and other major retailers.
Extending this spirit of shared backyard moments, from May 14-28, pet parents can enter the Grill Night, Done Right SweepSteaks for a chance to win one of five ultimate grilling night prize bundles for themselves and their pups. The prize includes:
- A supply of Kibbles ‘n Bits Triple Steak Flavor
- A Char-Griller Super Pro® Charcoal Grill with grilling accessories
- A $500 pre-paid card for a tasty feast
To enter, participants can visit www.kibblesnbits.com/Grill-Night-Done-Right-Sweep-Steaks and share a photo of their pup ready for grilling night.
“We’re seeing a shift in how pet parents include their dogs in everyday moments — not just being there, but truly part of the experience,” said Joe Christenson, Marketing Director at Kibbles ‘n Bits. “Collaborating with Char-Griller and J.B. gave us a way to tap into a beloved ritual like grilling and reimagine it for the whole family. Triple Steak Flavor is our way of making those shared moments even more special for dogs.”
No purchase necessary. Open to legal residents of the 50 U.S./D.C. age of majority+. See Official Rules for full details.
To learn more about Kibbles ‘n Bits and Char-Griller, visit Kibblesnbits.com and CharGriller.com.
About Char-Griller
Headquartered in Atlanta, GA, Char-Griller®, a business unit of Premier Specialty Brands, prides itself on making quality grills, smokers, and accessories, that are affordable for the hardworking people that buy them. We know that a grill produces not only great-tasting food, but lifelong memories. Char-Griller got its start decades ago with our unique charcoal barrel-style grill, and we have broadened our assortment to include Dual Fuel, Steel-Kamados, Kettles and more. For more information about Char-griller, visit www.chargriller.com and follow us on Facebook and Instagram.