Our commitment to responsible marketing and advertising extends across TV, print, online, radio, mobile, and social media. In addition, we work to ensure our marketing content is respectful, inclusive, and safe.
We base our efforts on the following principles:
In all our operations across the U.S. and Canada, Post has pledged not to market any product to children under 13 unless it aligns with the nutritional guidelines set by the Children’s Food and Beverage Advertising Initiative (CFBAI).
As a member of CFBAI, we share a commitment with our food industry peers to not market any product to children under 13 that do not meet these standards.
We also do not advertise any product on content or programs primarily intended for children under six, irrespective of the product’s nutritional value.
We refrain from directly advertising food or beverage products within pre-K to 12th grade school environments. This commitment includes not displaying food brands, products, or logos on school equipment, signage, scoreboards, or posters and not marketing foods by giving away product samples or branded merchandise, educational resources, or any other materials in schools.
Post Consumer Brands is committed to responsibly and transparently managing and handling your personal data. For more information, please read our Privacy Notice.
Post Consumer Brands also strictly adheres to the Children’s Online Privacy Protection Act (“COPPA”), which governs how personal information is collected from children under 13 and used online in the United States, along with all other relevant privacy laws worldwide. We avoid using online behavior-based advertising methods when targeting children.
Post Consumer Brands employees contributed more than 67,000 meals and snack packs and 24,000 food packs to local families facing food insecurity.
The Rachael Ray Foundation® was created with one goal in mind – to help animals in need.
From reducing waste to supporting our local communities, we are committed to creating a better future for people, pets and the planet. Earth Day is the perfect opportunity to learn more about the efforts we take all year to work toward a greener planet.