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Responsible Marketing

Responsible and ethical marketing

In every aspect of our operations at Post Consumer Brands®, we prioritize ethical and socially responsible marketing and advertising.

A bowl of Honeycombs next to a box of Honeycombs

Post Consumer Brands’ principles of ethical marketing

Our commitment to responsible marketing and advertising extends across TV, print, online, radio, mobile, and social media. In addition, we work to ensure our marketing content is respectful, inclusive, and safe.

We base our efforts on the following principles:

  • Base all marketing content about nutrition and health benefits on sound scientific evidence.
  • Do not promote overconsumption in marketing or mislead consumers; instead, display context-appropriate portions.
  • Promote balanced diets and healthy lifestyles in marketing efforts.
  • Use inclusive, respectful and safe marketing content that is audience-appropriate and relevant to our brands.

A man works at a computer

Child marketing and nutritional standards

In all our operations across the U.S. and Canada, Post has pledged not to market any product to children under 13 unless it aligns with the nutritional guidelines set by the Children’s Food and Beverage Advertising Initiative (CFBAI).

As a member of CFBAI, we share a commitment with our food industry peers to not market any product to children under 13 that do not meet these standards.

We also do not advertise any product on content or programs primarily intended for children under six, irrespective of the product’s nutritional value.

CFBAI_SEALS

A child in a blue shirt writes in a notebook

Advertising in educational environments

We refrain from directly advertising food or beverage products within pre-K to 12th grade school environments. This commitment includes not displaying food brands, products, or logos on school equipment, signage, scoreboards, or posters and not marketing foods by giving away product samples or branded merchandise, educational resources, or any other materials in schools.

Two Post manufacturing employees

Data privacy

Post Consumer Brands is committed to responsibly and transparently managing and handling your personal data. For more information, please read our Privacy Notice.

Post Consumer Brands also strictly adheres to the Children’s Online Privacy Protection Act (“COPPA”), which governs how personal information is collected from children under 13 and used online in the United States, along with all other relevant privacy laws worldwide. We avoid using online behavior-based advertising methods when targeting children.

Our latest community efforts

Peter Pan Peanut butter and Crayola crafts

August 12, 2024

Super Powered Creativity Fueled by Peter Pan Peanut Butter and Crayola

Peter Pan Peanut Butter has joined forces with Crayola to encourage creativity this summer, while also providing the opportunity to support their schools with the chance to win a $10,000 classroom makeover!

Post employees at GTCUW Action Day 2024

August 8, 2024

Post Employees Assemble Backpacks for Minnesota Students during 2024 United Way Action Day

Post continues annual partnership with Greater Twin Cities United Way to support students’ education by packing 1,200 backpacks through 2024 Action Day activities.

Medtronic Twin Cities Marathon

August 6, 2024

Twin Cities In Motion Partners with Post Consumer Brands for Families

Twin Cities In Motion is excited to announce that Post Consumer Brands™ will be the new title partner of the Family Activity Area for the 2024 Medtronic TC Family Events, an important aspect of the Saturday Events of Medtronic Twin Cities Marathon Weekend.

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