October 24, 2024
Post Consumer Brands Donates $500,000 to Second Harvest Heartland
Post Consumer Brands donated $500,000 to Second Harvest Heartland to benefit the Make Hunger History initiative.
Post Consumer Brands’ principles of ethical marketing
Our commitment to responsible marketing and advertising extends across TV, print, online, radio, mobile, and social media. In addition, we work to ensure our marketing content is respectful, inclusive, and safe.
We base our efforts on the following principles:
- Base all marketing content about nutrition and health benefits on sound scientific evidence.
- Do not promote overconsumption in marketing or mislead consumers; instead, display context-appropriate portions.
- Promote balanced diets and healthy lifestyles in marketing efforts.
- Use inclusive, respectful and safe marketing content that is audience-appropriate and relevant to our brands.
Child marketing and nutritional standards
In all our operations across the U.S. and Canada, Post has pledged not to market any product to children under 13 unless it aligns with the nutritional guidelines set by the Children’s Food and Beverage Advertising Initiative (CFBAI).
As a member of CFBAI, we share a commitment with our food industry peers to not market any product to children under 13 that do not meet these standards.
We also do not advertise any product on content or programs primarily intended for children under six, irrespective of the product’s nutritional value.
Advertising in educational environments
We refrain from directly advertising food or beverage products within pre-K to 12th grade school environments. This commitment includes not displaying food brands, products, or logos on school equipment, signage, scoreboards, or posters and not marketing foods by giving away product samples or branded merchandise, educational resources, or any other materials in schools.
Data privacy
Post Consumer Brands is committed to responsibly and transparently managing and handling your personal data. For more information, please read our Privacy Notice.
Post Consumer Brands also strictly adheres to the Children’s Online Privacy Protection Act (“COPPA”), which governs how personal information is collected from children under 13 and used online in the United States, along with all other relevant privacy laws worldwide. We avoid using online behavior-based advertising methods when targeting children.
Our latest community efforts
October 11, 2024
Second Harvest Heartland Announces Three New Board Members and New Board Leadership
Jill Bollettieri, Senior Vice President, General Counsel & External Relations at Post Consumer Brands, steps in as new board chair for Second Harvest Heartland.
August 12, 2024
Super Powered Creativity Fueled by Peter Pan Peanut Butter and Crayola
Peter Pan Peanut Butter has joined forces with Crayola to encourage creativity this summer, while also providing the opportunity to support their schools with the chance to win a $10,000 classroom makeover!