Responsible and ethical marketing

In every aspect of our operations at Post Consumer Brands^®, we prioritize ethical and socially responsible marketing and advertising.

A bowl of Honeycombs next to a box of Honeycombs

Post Consumer Brands’ principles of ethical marketing

Our commitment to responsible marketing and advertising extends across TV, print, online, radio, mobile, and social media. In addition, we work to ensure our marketing content is respectful, inclusive, and safe.

We base our efforts on the following principles:

Base all marketing content about nutrition and health benefits on sound scientific evidence.
Do not promote overconsumption in marketing or mislead consumers; instead, display context-appropriate portions.
Promote balanced diets and healthy lifestyles in marketing efforts.
Use inclusive, respectful and safe marketing content that is audience-appropriate and relevant to our brands.

Child marketing and nutritional standards

In all our operations across the U.S. and Canada, Post has pledged not to market any product to children under 13 unless it aligns with the nutritional guidelines set by the Children’s Food and Beverage Advertising Initiative (CFBAI).

As a member of CFBAI, we share a commitment with our food industry peers to not market any product to children under 13 that do not meet these standards.

We also do not advertise any product on content or programs primarily intended for children under six, irrespective of the product’s nutritional value.

CFBAI_SEALS

A child in a blue shirt writes in a notebook

Advertising in educational environments

We refrain from directly advertising food or beverage products within pre-K to 12th grade school environments. This commitment includes not displaying food brands, products, or logos on school equipment, signage, scoreboards, or posters and not marketing foods by giving away product samples or branded merchandise, educational resources, or any other materials in schools.

Data privacy

Post Consumer Brands is committed to responsibly and transparently managing and handling your personal data. For more information, please read our Privacy Notice.

Post Consumer Brands also strictly adheres to the Children’s Online Privacy Protection Act (“COPPA”), which governs how personal information is collected from children under 13 and used online in the United States, along with all other relevant privacy laws worldwide. We avoid using online behavior-based advertising methods when targeting children.