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Responsible Marketing

Responsible and ethical marketing

In every aspect of our operations at Post Consumer Brands®, we prioritize ethical and socially responsible marketing and advertising.

A bowl of Honeycombs next to a box of Honeycombs

Post Consumer Brands’ principles of ethical marketing

Our commitment to responsible marketing and advertising extends across TV, print, online, radio, mobile, and social media. In addition, we work to ensure our marketing content is respectful, inclusive, and safe.

We base our efforts on the following principles:

  • Base all marketing content about nutrition and health benefits on sound scientific evidence.
  • Do not promote overconsumption in marketing or mislead consumers; instead, display context-appropriate portions.
  • Promote balanced diets and healthy lifestyles in marketing efforts.
  • Use inclusive, respectful and safe marketing content that is audience-appropriate and relevant to our brands.

A man works at a computer

Child marketing and nutritional standards

In all our operations across the U.S. and Canada, Post has pledged not to market any product to children under 13 unless it aligns with the nutritional guidelines set by the Children’s Food and Beverage Advertising Initiative (CFBAI).

As a member of CFBAI, we share a commitment with our food industry peers to not market any product to children under 13 that do not meet these standards.

We also do not advertise any product on content or programs primarily intended for children under six, irrespective of the product’s nutritional value.

CFBAI_SEALS

A child in a blue shirt writes in a notebook

Advertising in educational environments

We refrain from directly advertising food or beverage products within pre-K to 12th grade school environments. This commitment includes not displaying food brands, products, or logos on school equipment, signage, scoreboards, or posters and not marketing foods by giving away product samples or branded merchandise, educational resources, or any other materials in schools.

Two Post manufacturing employees

Data privacy

Post Consumer Brands is committed to responsibly and transparently managing and handling your personal data. For more information, please read our Privacy Notice.

Post Consumer Brands also strictly adheres to the Children’s Online Privacy Protection Act (“COPPA”), which governs how personal information is collected from children under 13 and used online in the United States, along with all other relevant privacy laws worldwide. We avoid using online behavior-based advertising methods when targeting children.

Our latest community efforts

October 21, 2025

Post Consumer Brands Giving Back to the Community

At Post Consumer Brands, making a difference goes beyond the products we create. Our team members across the country are giving their time, talents, and resources to make an impact in their local communities.

family activity area, twin cities marathon

September 29, 2025

Post Consumer Brands™ Again Serving as Title Partner of Family Activity Area

Post Consumer Brands is proud to once again partner with Twin Cities in Motion and serve as the title partner of the Family Activity Area for the 2025 Medtronic Twin Cities Family Events — an important part of the Saturday Events during the Medtronic Twin Cities Marathon Weekend. We are looking forward to amplifying the…

Employees packing backpacks for the 25-26 school year.

August 20, 2025

Post Employees Help Minnesota Students Prepare for the New School Year

More than 120 Post employees volunteered to pack more than 1,600 backpacks benefiting local students.

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