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StoryJune 13, 2023

Post Consumer Brands’ Team Aims to Clarify Common Misconceptions About Manufacturing Jobs

A woman in a hard hat holds a container.

According to a recent article in the Star Tribune, Minnesota’s largest daily newspaper, manufacturers in the state need help finding skilled workers, with current employees nearing retirement age and a lack of interest in the manufacturing industry among younger generations. A Minnesota Department of Employment and Economic Development survey found that 46% of manufacturers reported difficulty finding workers with the necessary skills.

To address this issue, Post Consumer Brands is working to attract younger workers by confronting misconceptions about factory work and demonstrating that a career in manufacturing is technical, engaging, stable, and rewarding. The Northfield, Minn. team shares their story through a variety of recruiting efforts, videos, and, occasionally, articles in the Star Tribune like is linked below.

Noah Moyer, a 22-year-old operator, is among the new employees at the Campbell Mill in Northfield, Minn. About 100 employees of the 500 working there have been with the company for less than a year. When he joined, Moyer was looking for a job with benefits, but now in addition to his operations role he also writes for the company newsletter and has recruited several friends to join him. “It’s a very employee-focused company,” Moyer said.

At Post Consumer Brands, we offer careers with stability and rewarding benefits. As the article notes, offering careers with stability, rewarding benefits and the ability for growth is critical to attracting younger workers who value long-term jobs where they can develop. We also provide on-the-job training and tuition reimbursement to help our employees develop their skills and advance their careers. The Star Tribune article highlights the success of these efforts, noting that they have helped us attract younger workers to our company.

Read more from the Star Tribune.

Star Tribune story