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Press ReleaseFebruary 29, 2024

Kith Treats Celebrates National Cereal Day in Partnership with Fruity PEBBLES™ Cereal, Nike & LeBron James

The West Coast Kith Treats ice cream featuring Fruity PEBBLES between two Nike LeBron 4 shoes

Collaboration includes an exclusive menu of Fruity PEBBLES™ cereal-infused ice cream specials and a limited edition co-branded cereal box

NEW YORK CITY, February 28, 2024 – In celebration of National Cereal Day, the Original Cereal Soft Serve is teaming up with Fruity PEBBLES™ cereal, Nike & Lebron James to honor the release of the highly coveted basketball sneaker, the Nike LeBron 4 in the “Fruity Pebbles” colorway.

To celebrate the launch of the third sneaker in the collaboration, Kith Treats has created a capsule collection featuring a limited-edition Kith Treats for Fruity PEBBLES cereal box and a co-branded ceramic cereal bowl. Alongside the capsule, Kith Treats will offer an exclusive in-store experience at their Manhattan & West Hollywood Flagship locations featuring three location-exclusive, Fruity PEBBLES-infused ice cream specials. To bring a taste of Fruity PEBBLES to each of Kith Treats’ locations, the menu’s key offering, The King’s Breakfast, will be offered at all of their US flagships. The limited time specials are crafted to reflect LeBron’s favorite dessert flavors showcasing his favorite childhood cereal:

  1. The King’s Breakfast
    Kith Treats vanilla ice cream infused with Fruity PEBBLES, strawberry, banana and French Toast, topped with cinnamon dust, strawberry jam, banana chips and crushed Fruity PEBBLES.
  2. The West Coast
    Kith Treats vanilla ice cream infused with Fruity PEBBLES, passion fruit, and coconut flakes, topped with purple sugar pearls and crushed Fruity PEBBLES.
  3. The Sweet Shot
    Kith Treats vanilla ice cream infused with Fruity Pebbles, white chocolate macadamia nut cookie, and marshmallows, topped with crushed Fruity Pebbles and white chocolate shavings.

The Kith Treats for Fruity PEBBLES limited edition cereal box and custom cereal bowl will be available 3/1 at all US Kith Treats locations, & the Kith App. Kith Treats’ limited time menu of ice cream specials will launch 3/1 exclusively at Kith Treats SoHo & West Hollywood, with The King’s Breakfast made available at all US Kith Treats locations from 3/1 through 3/17.

Limited quantities of the Nike LeBron 4 “Fruity Pebbles” will be available 3/1 exclusively at US Kith shops and Kith Toronto, prior to the global release on March 7th on SNKRS and retailers nationwide.

For additional information, contact Zoey Woldman at