BATTLE CREEK, Mich. – WK Kellogg Co and Post Consumer Brands partnered for their fifth discounted cereal sale, with proceeds benefitting the Battle Creek community.
Each company donated 5,000 boxes of popular cereals that were sold at $2 a box, with no purchase limit. The event took place on Wednesday, August 26, in Battle Creek. Proceeds from the event went toward United Way of South Central Michigan (UWSCMI) and South Michigan Food Bank.
“We’re so grateful to be a partner in this popular tradition,” said Teresa Kmetz, UWSCMI Executive Development and Marketing Officer. “It’s inspiring to see these two organizations come together, year after year, in a shared purpose of strengthening and uplifting the Battle Creek community.”
This event, which ran for the fifth time, has served more than 2,000 people and has raised $67,453.
“Battle Creek is our hometown, and giving back to this community has been part of our heritage for more than a century,” said Stacy Flathau, Chief Corporate Affairs Officer, WK Kellogg Co.
“The Summer Cereal Sale is a powerful example of how we bring our Feeding Happiness™ sustainable business strategy to life, supporting our neighbors while helping more families access the nutritional benefits that cereal provides,” Flathau added. “As a convenient, affordable source of key nutrients, including fiber, B vitamins and iron, cereal continues to play an important role in helping families start their mornings. We’re proud to strengthen our community while celebrating the value and nutrition cereal delivers every day.”
Volunteers from Kellogg, Post, UWSCMI and South Michigan Food Bank were on site to help run the event.
“Our Battle Creek team is always energized by opportunities that allow us to give back to Cereal City, especially when it means helping make delicious food accessible for families in our community,” said Todd Person, Site Vice President for Post Consumer Brands’ Battle Creek cereal manufacturing facility. “We’re grateful to our employees and volunteers who helped make this event possible and to the community members who continue to show up in support of such important local organizations.”
Leftover product was taken to the South Michigan Food Bank and Kellogg Community College Bruin Pantry.
“The Cereal Sale is a great event each year,” said Peter Vogel, South Michigan Food Bank CEO. “Our community benefits by having access to nutrition. For South Michigan Food Bank, partnerships are vital when addressing hunger, and WK Kellogg Co, Post Consumer Brands, and United Way of South Central Michigan continue to rise to the occasion. Thank you!”
Giving back to the community we call home is an important part of what we do at Post Consumer Brands. That is why we often partner with local organizations and nonprofits to improve access to affordable, nutritious food. Visit our community giving page to learn more about how Post Consumer Brands supports the communities we serve.
About UWSCMI
United Way of South Central Michigan brings together the people, ideas and resources to lead with our communities and create a flourishing, equitable life for all. We are committed to addressing the most pressing social issues locally and regionally; championing equity, diversity and inclusion by embedding equity and antiracism throughout our work; and engaging partners in our communities to drive lasting impact. We envision strong, caring communities where every person is valued, thriving and connected for the common good. Website:
About South Michigan Food Bank
South Michigan Food Bank is headquartered in The Fort Custer Industrial Park and partners with more than 300 agencies to serve the counties of Barry, Branch, Calhoun, Hillsdale, Jackson, Kalamazoo, Lenawee, and St. Joseph. To learn more about our programs or get involved in future initiatives, visit www.smfoodbank.org or call (269) 441-4442.
About WK Kellogg Co
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Our iconic brand portfolio includes Kellogg’s Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg’s Raisin Bran®, and Bear Naked®. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger® and Toucan Sam®, represent our deep connections with the consumers and communities we serve. Through our sustainable business strategy – Feeding Happiness™ – we aim to build healthier and happier futures for families, kids and communities. We are making a positive impact, while creating foods that bring joy and nourishment to consumers. For more information about WK Kellogg Co and Feeding Happiness, visit www.wkkellogg.com.