It’s time to break out the birthday candles, PEBBLES™ cereal is blowing out 55 of them this year—and yes, we’re absolutely making a wish. For 55 years, PEBBLES cereal has been bringing big color, big flavor and big fun to mornings (and snack-time… and dessert o’clock… and more). Since arriving on store shelves nationwide in 1971, Fruity and Cocoa PEBBLES cereals became the first cereal brand based around licensed TV characters and has been making breakfast more memorable ever since.
Post Consumer Brands™ believes that a milestone birthday deserves a proper celebration, so we’re excited to announce that we are bringing back a fan-favorite in the most delicious way possible: Birthday Cake PEBBLES™ cereal is returning for a limited time at retailers nationwide—aka, the party’s here, but it won’t last forever.
The guest of honor: Birthday Cake PEBBLES (limited time only!)
Consider this your official invitation to pick up a box at a retailer near you and pour a bowl to join in the celebration. Birthday Cake PEBBLES cereal is here to help mark 55 years with a “straight-to-your-spoon” party vibe that turns everyday breakfast or snack time into a mini celebration.
Whether you’re Team Milk-First (bold choice), Team Crunchy-Last-Bite, or Team “I’m sprinkling this on ice cream,” Birthday Cake PEBBLES cereal is ready to make any moment feel a little more…candle-worthy. Featuring birthday cake flavored flakes, with the famous PEBBLES cereal crunch that fans have been craving for more than five decades, this offering is available in 10-oz. and 18.5-oz. boxes while supplies last at retailers nationwide.
New on the scene: Cinnamon PEBBLES is here to turn up the flavor
The birthday bash doesn’t stop at cake. Have you tried Cinnamon PEBBLES cereal yet? This is the newest addition to the PEBBLES cereal lineup featuring cinnamon flakes, and smooth vanilla notes. It’s a cozy-meets-crunchy situation that’s perfect for breakfast bowls, snack breaks, and “just one more handful” moments. Since first appearing on store shelves in January of 2026, PEBBLES cereal fans have been raving about this latest addition.
And because PEBBLES fans love a playful twist beyond the bowl, Cinnamon PEBBLES has even inspired fun collaborations—like our latest limited-edition collaboration with Bones Coffee Company, by rolling out a new roast flavor: Cereal-ously Cinnamon Coffee; a coffee that tastes like that nostalgic “last sip of cereal milk.”
Sharing some love with the classics
While we’re celebrating, let’s give a shoutout to the rest of the PEBBLES cereal family—because no birthday party is complete without the full crew. From the timeless favorites fans love to newer flavor adventures and other seasonal limited releases, there’s a PEBBLES option for pretty much every kind of craving. (Fruity? Chocolatey? Cinnamon-y? You’re in the right place.)
- Cocoa PEBBLES cereal – this PEBBLES cereal original is for anyone who wants to start their day in a chocolatey way.
- Fruity PEBBLES cereal – featuring a delicious fruity taste, this one has the bragging rights of being a family favorite for more than five decades. Brighten up your day with a spoonful of fruity, crunchy flakes.
- Marshmallow Fruity PEBBLES cereal – an even more exciting way to rock Fruity PEBBLES cereal is by adding in some marshmallow-y goodness, poor yourself a bowl any time of day.
- Seasonal Favorites – PEBBLES cereal likes to celebrate the seasons and has recently provided limited-time offerings to give the fans what they want, including Halloween Fruity PEBBLES, Winterfest Fruity PEBBLES and Strawberries & Cream PEBBLES cereals.
Get in on the fun with recipes at home
A birthday celebration isn’t complete without sweet treats! Any of your favorite PEBBLES cereal flavors makes for great birthday sweet treats with our collection of PEBBLES recipes. Celebrate by trying one of these birthday cake favorites at home:
- Marshmallow Fruity PEBBLES Cereal Funfetti Cake – nothing says birthday like a classic Funfetti cake!
- Cocoa PEBBLES Cereal Ice Cream Cake – a peanut butter and chocolate lover’s dream, for those who know ice cream is the better part of cake and ice cream.
- PEBBLES Giant Cupcake – why serve small cupcakes when you can share a giant one?
- Cinnamon PEBBLES x “Cereal-ously Cinnamon” Bones Coffee Coffee Cake – for those who prefer an untraditional birthday celebration cake
PEBBLES cereal has been making breakfast rock for decades. Through the last 55 years of delicious spoonfuls, the PEBBLES cereal has continued to strive for Less blah. More Yabba Dabba Doo™! So here’s to 55 years of colorful bowls, chocolatey milk, fruity spoons, and the kind of kid-at-heart joy that never goes out of style. Grab a box of Birthday Cake PEBBLES while it’s here, give Cinnamon PEBBLES a spin, and keep the celebration going—one crunchy, colorful bite at a time.
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