From fresh packaging to seasonal favorites and bold new collaborations, Post Consumer Brands™ is bringing more excitement to cereal aisles this year. Whether you’re looking for a modern twist on a classic, a festive fall treat or a completely unexpected mashup, these grocery aisle launches are designed to surprise, and delight.
Here’s a quick look at what’s new:
Grape–Nuts™ Cereal Packaging Got a Makeover
Our classic Grape-Nuts cereal is debuting updated packaging that aims to modernize the brand’s visual identity while staying true to its roots. While the product itself remains unchanged, the refreshed design brings a bold, clean look to shelves just in time for fall.
This product offering hit shelves in July at major US retailers in both 20.5 oz and 29 oz packages.
OREO PUFFS™ Cereal Cups – New Size Offering
OREO PUFFS cereal is now available in a convenient, single-serve cup format — perfect for on-the-go snacking. This new size offering makes it easier than ever for everyone to enjoy the playful crunch and classic flavor anytime, anywhere.
This product offering hit shelves in June at select retailers in convenient 1 oz packages that come in a case of 12.
Halloween OREO PUFFS Cereal – Spooky Seasonal Fun
Just in time for the fall season, this offering puts a festive twist on our newest fan favorite. Halloween OREO PUFFS cereal brings seasonal flair to the cereal aisle. With themed packaging, and a touch of spookiness that turns milk orange, this limited-edition launch is perfect for fans of Halloween of all ages.
Available starting in August at major retailers in both 10 oz and 16.5 oz packages.
Halloween Fruity PEBBLES™ Cereal – A Fall Favorite Returns
Back by popular demand, Halloween Fruity PEBBLES cereal is perfect for the season, and brings extra fun to fall mornings. Featuring the same fruity taste and crispy texture PEBBLES cereal fans have come to know and love, this limited-edition variety includes a mixture of orange and purple flakes to capture the spirit of the spooktacular season!
Available starting in August at major retailers in both 10 oz and 18.5 oz packages.
Liquid Death Cereal Criminal – A Killer Collaboration
Fruity PEBBLES teamed up with Liquid Death for a bold, rebellious crossover — Liquid Death Cereal Criminal. With an unexpected twist on nostalgia, this limited-time release is available now, designed to disrupt shelves and spark curiosity. It’s a first-of-its-kind mashup that’s anything but ordinary and one fans won’t want to miss.
As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. They take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of energy drinks, beer, and snack brands. Their product lines include mountain water, soda-flavored sparkling water, iced tea, and more.
This product offering hit shelves in July at select retailers and Amazon in 12 fl oz cans that come in a case of 6.
With so many new ways to enjoy your favorite cereals, there’s something for every taste, season and occasion. Keep an eye out at your local retailers for these limited-time and newly sized offerings and enjoy the fun in every box, cup or can.
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