Big changes are on the way for one of Post Consumer Brands’™ most iconic pet food lines. The 9Lives™ portfolio is getting a fresh new look and lineup, with updates rolling out across dry and wet cat food.
The new products hitting shelves in the coming months are more than just refreshed packaging — they’re also aimed at helping pet parents find the right product for their beloved feline family members.
New Dry Cat Food Line
Introducing 9Lives PLUS, specialized nutrition with key benefits cat owners are looking for! Hitting shelves this winter are 9Lives PLUS Urinary Tract Health and High Protein options.
Updated Wet Cat Food Options
Starting this winter, cat parents will see the same Morris-approved recipes their cats love, in 5.5oz and 13oz cans, featuring new intuitive names. With the three revitalized textures of Pate, Bites and Shreds, 9Lives has the nutrition cats need, in the varieties they crave.
New Variety Packs
These new product offerings will also roll out to variety packs for a convenient way for pet parents to buy multiple of their cat’s favorite flavors and textures. The packs feature a mix of recipes tied together by flavor types or texture, including Pate Favorites, Poultry & Beef Favorites, and Surf & Turf favorites. The Seafood & Poultry Favorites will be receiving an assortment upgrade to now include the beloved Bites with Real Chicken & Fish in Gravy as a complement to Pate Super Supper and Pate with Real Chicken & Tuna.
Our 9Lives product portfolio always aims to provide nutritious, affordable meals for cats everywhere. With Morris the Cat still serving as the face and heart of the brand, 9Lives is ready to continue to deliver the taste that even finicky cats (like Morris) love, and the quality and trust pet parents expect.