August 9, 2019
Post Consumer Brands donates 125,000 boxes of cereal to Second Harvest Heartland during Target USA Cup
Post Consumer Brands was an official sponsor of the Target USA Cup July 12-20, North America’s largest youth soccer tournament. The soccer tournament, located in Blaine, Minn., bought in teams from all over the world. For every goal scored at the tournament, Post Consumer Brands committed to donating 25 boxes of Post Hostess™ and Sour Patch Kids® cereal to Second Harvest Heartland, up to 125,000 boxes.
Teams scored 9,889 goals during the tournament, resulting in Post Consumer Brands donating the entire committed amount of 125,000 boxes of cereal. Watch Post’s Chief Marketing Officer, Roxanne Bernstein, and her son Tyler recap the event on Twin Cities Live.