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Press ReleaseJune 11, 2019

Barbara’s Launches Nationwide Search for Kids Who ‘Believe in Better’

Girl gardening

LAKEVILLE, Minn.–Barbara’s, pioneer of delicious cereals and snacks made from wholesome ingredients, today launched the Barbara’s Believe in Better Contest, a nationwide search to recognize American youth “doing better” by leading a do-good, non-profit, charity, school or community project. Building upon the success of Barbara’s 2017 Kidtrepreneur Search Campaign, which spotlighted extraordinary kids who made the world a better place through their unique ideas and ventures, the Believe in Better Contest will recognize outstanding children who are making a positive impact in their communities through their acts and services.

“Since conducting our Kidtrepreneur campaign in 2017, we have been blown away by the selfless endeavors of kids across the nation who are truly inspired to make a positive impact in the world,” said Michelle Gomez, director of marketing at Barbara’s. “With Believe in Better, we want to recognize and applaud the work of the next generation and help further their passions and commitments to doing good in their communities.”

Parents, teachers, family members or friends ages 18 and older are encouraged to nominate exemplary kids younger than 18-years-old and their do-good project via the Believe in Better tab on Barbara’s Facebook page at Submissions will be open now through July 10, 2019, after which point five finalists will be selected for a period of public voting. Prizes will be awarded to each winner’s do-good project based on the number of votes received. These prizes include:

  • Grand Prize: $10,000
  • First Runner-Up Prize: $1,500
  • Second Runner-Up Prize: $1,000
  • Two (2) Honorable Mention Prizes: $500

Barbara’s offers a full line of wholesome cereals and snacks, including popular consumer favorites like Puffins, Morning Oat Crunch, Spoonfuls, Snackimals, Cheese Puffs and more. Barbara’s cereals are Non-GMO Project Verified with organic, whole grain and gluten free options and have the taste that kids and adults love with the nutrition that parents can feel good about serving. Products are available at major retail grocery stores and natural food stores nationwide, as well as through online retailers.

For more information about Barbara’s Believe in Better and to view official rules and regulations, please click here. To learn more Barbara’s wholesome cereals and snacks, please visit the Barbara’s website at

About Barbara’s

Barbara’s was founded by a teenager with a passion for creating great-tasting food from wholesome ingredients. Today the company sells cereals like Puffins and snacks in natural food and mainstream grocery stores nationwide. Barbara’s is also committed to making positive contributions to the world with donations to national nonprofit organizations, including the National Audubon Society’s Project Puffin. For more information, please visit or visit Barbara’s on Facebook, Pinterest, and Instagram.