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StoryAugust 30, 2023

Pet Food Innovation Through the Ages: Milestones from 9Lives, Gravy Train and Kibbles ‘n Bits

A cat and a dog sit on the lap of their owner.

Over the years, our pet food brands 9Lives®, Gravy Train® and Kibbles ‘n Bits® pioneered innovations that transformed the pet nutrition industry. As we carry their legacy forward, Post Consumer Brands remains committed to making flavorful, high-quality and affordable dog and cat food accessible for your pets with ingredients they love.

When James Spratt introduced the first dog biscuit in 1860, he sparked a pet food revolution. By the early 1900s, companies were racing to create new varieties catering to pets’ tastes. Learn how breakthroughs from our pet food brands changed the game.

1. Gravy Train Makes Mealtimes More Appetizing with a Wet & Dry Food Combo

A vintage ad for Gravy Train dog food

In 1959, Gravy Train launched a first-of-its-kind concept: coat dry kibble in an appetizing gravy sauce. Simply add water to the Gravy Train powder to transform ordinary kibble into a savory gravy feast. This innovation brought more flavor and enjoyment to dogs’ meals.

2. 9Lives Revolutionizes Canned Cat Food

A vintage ad for 9Lives cat food

The same year, 9Lives pioneered canned wet cat food in the U.S. As the first brand to offer this convenient, ready-to-serve option, 9Lives shaped the wet food category as we know it today. Their continued popularity proves the enduring demand for delicious, nutritious wet recipes.

3. Kibbles ‘n Bits Introduces a Mix of Textures to Satisfy All Tastebuds

In another first, Kibbles ‘n Bits launched dual-texture kibble in 1985—a tasty combo of chewy and crunchy pieces. By mimicking the varied textures dogs crave, Kibbles ‘n Bits made meals more exciting. This revolutionary concept keeps sparking “feed the love” moments between pets and owners.

Continuing a Legacy of Pet Food Innovation

As we look ahead, Post Consumer Brands will keep improving pet nutrition and accessibility. We’re proud to carry on the legacy of brands like 9Lives, Gravy Train and Kibbles ‘n Bits. Their innovations reveal the power of quality food to nurture relationships between pets and the people who love them.