Preheat oven to 350°F. Combine Raisin Bran cereal, butter, sugar and cinnamon; set aside.
Prepare bread batter as directed on the date quick bread package. Pour half of the batter into greased and floured 9x5-inch loaf pan; sprinkle evenly with half of the Raisin Bran cereal mixture. Repeat layers. Gently press cereal mixture into batter.
Bake 45 minutes or until toothpick inserted in center comes out clean. Cool in pan 15 minutes; remove from pan to wire rack. Cool completely. Cut into 16 slices.