We are the innovators behind the brands people love.

These videos showcase the passionate people dedicated to making a delicious and affordable breakfast for families across North America.

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Honeycomb Always Be Big

Honeycomb® cereal taps into consumer’s childhood nostalgia. Take a trip back in time with your favorite breakfast cereal.

HBO Frosted Expedition

I’ve searched far and wide for where cereal hides! Look a frosted glow… Introducing Honey Bunches of Oats’ newest flavor: Frosted!

Honey Bunch 5

My frosted dream, your taste makes me sing! Introducing Honey Bunches of Oats’ newest flavor: Frosted!

PEBBLES Yabba Dabba Doo anything

OREO O’s You’re Next

CHIPS AHOY! Dream Song

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