March 3, 2020

Starting the morning strong for National School Breakfast Week

With National School Breakfast Week celebrated March 2-6, now is a great time to get the facts on why eating breakfast will never go out of style — and why it’s still the most important meal of the day for people of all ages, especially children.

Breakfast fuels the day

Recent media reports claim that eating breakfast is no longer necessary. So what gives? For kids and adults alike, research shows that eating breakfast has many benefits. It helps the muscles and brain work best in the day ahead, and jump-starting the day fueled with food staves off hunger that may increase unhealthy snacking later on. 1

Kids who eat breakfast have higher school attendance, are on-time more often, and have fewer hunger-induced stomach aches in the morning, according to the American Academy of Nutrition and Dietetics. They concentrate better, solve problems more easily, have better muscle coordination and are more likely to maintain a healthy weight. Research also has found that a hearty breakfast can result in higher test scores. 1

Cereal choices for everyone

At Post Consumer Brands, we also know people love great-tasting breakfasts that offer a convenient source of nutrition. We offer something for everyone, from iconic classics to true value cereals, to organic and hot cereal offerings, to fun varieties for picky eaters.

After all, inventing tastier cereals is something we’ve been doing for over a century. As we celebrate our milestone anniversaries — 125 years for Post and 100 years for Malt-O-Meal — we’re proud to continue our legacy of feeding families with delicious, high-quality and affordable cereals.

1 Webmd,com, “Is Breakfast Really Your  Most Important Meal?” https://www.webmd.com/diet/news/20140902/breakfast-importance#1