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January 22, 2019
It’s Not a Sour Prank! The Candy-Inspired Cereal You’ve Been Dreaming About Is Finally In Stores
Lakeville, MN (January 22, 2018) – Post Consumer Brands and Mondelēz International are making this winter a little less sour, with the new sweet Post SOUR PATCH KIDS® flavored Cereal. Inspired by the fan-favorite SOUR PATCH KIDS® soft & chewy candy, the latest collaboration from Post and Mondelēz International is so delicious, candy and cereal fans alike may think they’re dreaming.
The SOUR PATCH KIDS® inspired cereal features fun, “kid” shaped pieces with a sour coating and a sweet finish. Whether enjoyed in a bowl of milk or straight out of the box, Post SOUR PATCH KIDS® flavored cereal brings the SOUR THEN SWEET ® flavor of SOUR PATCH KIDS® candy to every flavorful bite.
“Following the launch of Post OREO O’s® cereal, NUTTER BUTTER® flavored cereal and CHIPS AHOY!® flavored cereal last year, we are excited to introduce fans to a new first-of-its-kind cereal, one that they never dreamed was possible” said Roxanne Bernstein, Chief Marketing Officer, Post Consumer Brands. “Post SOUR PATCH KIDS ® flavored cereal brings the SOUR THEN SWEET ® taste of the beloved candy brand right to the cereal bowl. Fans have been curious about this new SOUR THEN SWEET ® cereal, and we can’t wait for them to learn how delicious the cereal is both straight out of the box and with milk.”
Post SOUR PATCH KIDS® flavored cereal is available in Walmart stores now, but the ‘kids’ aren’t stopping there – fans can find the cereal in major retailers across the country starting in June 2019. To find SOUR PATCH KIDS® flavored cereal at a location near you, visit: www.postconsumerbrands.com/store-locator.
Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio spanning all segments of the category — from iconic household name brands and value ready-to-eat cereals to natural, organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands visit www.postconsumerbrands.com.
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 160 countries around the world. With 2017 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
Hunter Public Relations
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