February 7, 2020

Diana returns with more employees in new Honey Bunches of Oats® Frosted cereal ad

We’re expanding the Honey Bunches of Oats® lineup to include new Honey Bunches of Oats® Frosted cereal. The new cereal medley adds a frosty layer of delightful sweetness to the Honey Bunches of Oats® flakes, which are then paired with the crunchy goodness of the brand’s fan-favorite granola bunches.

One of the new Honey Bunches of Oats® Frosted spots (click the image above to watch) features retired employee and beloved longtime face of the brand Diana Hunter as a DJ backed by a band whose members include two current employees from our Battle Creek, Mich. plant — Natalya Shelton and Stephanie Banks. The Brand Marketing team invited employees to submit videos of themselves dancing to their favorite song. Natalya and Stephanie are good friends and submitted their application video together.

The new Honey Bunches of Oats® cereal also features new packaging. Our refreshed packaging started appearing on shelves last fall. Click here to find a Honey Bunches of Oats® Frosted cereal at a store near you.

Click here to watch the commercial.