March 31, 2021
Get ready for free samples: The Dunkin’™ Cereal Tour is headed to a grocery store near you!
Traveling through six states, Post Consumer Brands and Dunkin’ Brands® are taking Dunkin’™ cereal on the road across the East Coast. The tour will feature free tasty Dunkin’™ cereal samples, coffee-themed games, coupons, and a Dunkin’™ cereal wrapped car! It will allow consumers the chance to try Dunkin’™ cereal before purchasing it in the store.
The tour, which started in Tampa, FL in January, will continue through September, delighting shoppers in Florida, Massachusetts, Rhode Island, Connecticut, New York, and Pennsylvania at various retail locations, including Winn-Dixie and Rowe’s Supermarket.
Set-up outside of the retailer, socially distanced games draw in consumers for a coffee-inspired experience. After playing the games, consumers receive a $5 Dunkin’® Coffee gift card, a 1oz sample of Dunkin’™ Carmel Macchiato cereal, and a coupon for more Dunkin’™ cereal so they can head inside and pick up a box, or two.
The tour will include events at more than 300 total retailers in Florida, Massachusetts, Rhode Island, Connecticut, New York, and Pennsylvania from January to September 2021. If you live in one of these states, keep an eye out because the Dunkin’™ Cereal Sampling Tour may be coming to a grocery store near you! Learn more about the tour and find the full list of upcoming locations here.