Honeycomb’s big… yeah, yeah, yeah!

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the Honeycomb story: breakfast like no other

Introduced in 1965, Honeycomb is a classic post cereal. Honeycomb fans have loved the original shape and one-of-a-kind taste of the cereal for more than 45 years.

no other cereal is quite like it. Honeycomb is proud to stand out from the crowd.

Honeycomb Jingle, Yeah Yeah Yeah!

Honeycomb’s unforgettable jingles have been sung by a few artists throughout the years. The first jingle debuted in a commercial with an animated cowboy named Honeycomb Kid, and was themed after the 1957 Jimmie Rodgers hit, “Honeycomb.”

During the 1970s and 1980s, a new jingle debuted in the televisions commercials that featured kids in their clubhouse, called the Honeycomb Hideout. The kids would win over clubhouse visitors by giving them a big bite of Honeycomb cereal and sing:

“Honeycomb’s Big… Yeah, Yeah, Yeah!

It’s Not Small… No, No, No!

Honeycomb’s Got… A Big, Big Bite!

Big, Big (Taste/Crunch) In A Big, Big Bite!”

In 2012, a jingle contest on the Honeycomb Facebook page challenged fans to submit their version of the Honeycomb jingle for a chance to win $5,000. The up-and-coming band, We The Kings, recorded their own version and judged the contest.