INTRODUCED IN 1965, HONEYCOMB IS A CLASSIC POST CEREAL. HONEYCOMB FANS HAVE LOVED THE ORIGINAL SHAPE AND ONE-OF-A-KIND TASTE OF THE CEREAL FOR MORE THAN 45 YEARS.
Honeycomb fans have been such great loyalists for so long, that when Post tried to change the formula — twice — they retaliated. Post believes in listening to its loyal customers and offering products they absolutely love to eat.
So, in line with the brand’s "be true to you" attitude, Honeycomb was shortly thereafter changed to a formula that stayed truer to what fans already loved.