Sugar Bear’s Legacy of Cool
Since the cereal debuted, Sugar Bear, a chill bear with a cool swagger, has
embodied the brand. Sugar Bear was voiced by Gerry Matthews in the style of Bing
Crosby or Dean Martin for 40 years, during which time he was known to croon the
jingle, “Can’t Get Enough of That Golden Crisp.”
Sugar Bear went from hip to hero in the 1980s, turning into “Super Bear” when he ate
Golden Crisp. Suitably, "It's got the crunch with punch” was added to the jingle.
Today, Sugar Bear is living the sweet life and entertaining fans on Facebook.
LIKE his page to chill with
him and see what he’s been up to.